How are audiences manipulated to accept information?
The public service announcement He has his mother’s eyes was created by Amnesty International to raise awareness about abuse and is directed towards adults who interact with children. The implicit message is that abuse can covertly happen to someone you know and is an ongoing cycle unless someone reports and puts an end to it. So, pay more attention to people and your surroundings.
First of all, one of the techniques used was juxtaposing the tagline on the center of the focal point. The tagline, “He has his mother’s eyes” overlaps the focal point, the boy’s face. The placement allows readers to easily connect with the implicit message. The approach is to get the audience to use contrast …show more content…
This poster is well-designed because it appeals to the audience and allows them to think in depth. The audience’s eyes are first drawn to the boy’s left eye because of the actual black eye coloured pigmentation and everything else is in black and white colour. Then the eyes are led towards the tagline because the capitalized, bolded, and bright font contrasts with the black background. Afterwards, this activates the brain to thoroughly relate the message back to the bruised eye. Since the eye is black, it blends in with the background and symbolizes that abuse can be unnoticed and easily overlooked. Equally important, the PSA uses a psychological appeal to target the audience’s need for security. The boy’s facial expression, colour choice and tagline are used to effectively express this. The boy’s sad expression creates sympathy and the need for security to prevent cases of abuse. It will cause the target audience to raise more awareness, contact abuse hotlines, and have discussions with family, friends, and coworkers. Clearly, the target audience are adults or people who interact with children. The tagline’s implicit message regards them as bystanders or witnesses. Thus, they feel guilty and want to do something to
The public service announcement He has his mother’s eyes was created by Amnesty International to raise awareness about abuse and is directed towards adults who interact with children. The implicit message is that abuse can covertly happen to someone you know and is an ongoing cycle unless someone reports and puts an end to it. So, pay more attention to people and your surroundings.
First of all, one of the techniques used was juxtaposing the tagline on the center of the focal point. The tagline, “He has his mother’s eyes” overlaps the focal point, the boy’s face. The placement allows readers to easily connect with the implicit message. The approach is to get the audience to use contrast …show more content…
This poster is well-designed because it appeals to the audience and allows them to think in depth. The audience’s eyes are first drawn to the boy’s left eye because of the actual black eye coloured pigmentation and everything else is in black and white colour. Then the eyes are led towards the tagline because the capitalized, bolded, and bright font contrasts with the black background. Afterwards, this activates the brain to thoroughly relate the message back to the bruised eye. Since the eye is black, it blends in with the background and symbolizes that abuse can be unnoticed and easily overlooked. Equally important, the PSA uses a psychological appeal to target the audience’s need for security. The boy’s facial expression, colour choice and tagline are used to effectively express this. The boy’s sad expression creates sympathy and the need for security to prevent cases of abuse. It will cause the target audience to raise more awareness, contact abuse hotlines, and have discussions with family, friends, and coworkers. Clearly, the target audience are adults or people who interact with children. The tagline’s implicit message regards them as bystanders or witnesses. Thus, they feel guilty and want to do something to