By building relationships with customers, for example handling different customers differently it will make the customer feel that you are treating them like individual’s. This will lead to the customer being loyalty to the organisation, for example, if the advisors in the contact centre at Havering treat customer with great customer service and build relationships with customers it will prevents complaints again Havering and will have a good impact on Havering’s brand logo, residents will also feel proud of their council. meeting customers’ needs will also build relationships with the customers as the customer will remember you as a person who is helpful and effective. An example of an organisation that sell ideas would be in the company
