Marketing Group Assignment
Haura Haseena
INTRODUCTION
Haura Haseena Collection is an online based company that produce and sell Muslimah clothing such as niqab (cloth that cover the face as part of sartorial hijab), long hijab, tunic blouse and jubah. The company choose to sell Muslimah apparel because of the soaring demand in the market and during that time, which is 2014, there were not many brand and business sells Muslimah apparel like today. In addition, Haura Haseena also decide to sell niqab and long hijab through online looking into consideration that not many company use this medium for buying and selling transaction. Haura Haseena Collection is founded by Nur Wahidah and Hidayu Halim on June 2014 and it is registered under Hidayu …show more content…
The company wish to maximize and augment its market share in business world. The company’s target is to achieve RM 200,000 per year. Haura Haseena product price range is from RM 8 to RM 92; the lowest is the price of hand sock and the highest is the price of jubah Khadeeja. Here, it shows that all customers can buy and enjoy the product since the price is reasonable and affordable. Furthermore, when comparing price range of Haura Haseena product with other rival product in the market, Haura Haseena item is way cheaper and economical. Hence, it had become an attraction to the consumer as people know they can purchase Haura Haseena product at a fair and lower price. The pricing policy that Haura Haseena has chosen is flexible pricing policy. Haura Haseena offers different price between its agent drop shippers and its end consumers. For the agent drop shippers, the price of the product will be reduced for about 8 percent from its original price since they become an agent to advertise and promote Haura Haseena product through their social media account they get special price as an allowance. Thus, it shows that Haura Haseena strategy in dealing with their agent drop shippers are conduct in a good way as both of party can get benefit and profit
Haura Haseena
INTRODUCTION
Haura Haseena Collection is an online based company that produce and sell Muslimah clothing such as niqab (cloth that cover the face as part of sartorial hijab), long hijab, tunic blouse and jubah. The company choose to sell Muslimah apparel because of the soaring demand in the market and during that time, which is 2014, there were not many brand and business sells Muslimah apparel like today. In addition, Haura Haseena also decide to sell niqab and long hijab through online looking into consideration that not many company use this medium for buying and selling transaction. Haura Haseena Collection is founded by Nur Wahidah and Hidayu Halim on June 2014 and it is registered under Hidayu …show more content…
The company wish to maximize and augment its market share in business world. The company’s target is to achieve RM 200,000 per year. Haura Haseena product price range is from RM 8 to RM 92; the lowest is the price of hand sock and the highest is the price of jubah Khadeeja. Here, it shows that all customers can buy and enjoy the product since the price is reasonable and affordable. Furthermore, when comparing price range of Haura Haseena product with other rival product in the market, Haura Haseena item is way cheaper and economical. Hence, it had become an attraction to the consumer as people know they can purchase Haura Haseena product at a fair and lower price. The pricing policy that Haura Haseena has chosen is flexible pricing policy. Haura Haseena offers different price between its agent drop shippers and its end consumers. For the agent drop shippers, the price of the product will be reduced for about 8 percent from its original price since they become an agent to advertise and promote Haura Haseena product through their social media account they get special price as an allowance. Thus, it shows that Haura Haseena strategy in dealing with their agent drop shippers are conduct in a good way as both of party can get benefit and profit