Mimi grew up in China and is able to speak both Mandarin and a local dialect. The fact that Hathaway Jones is opening up stores in Beijing, Shanghai, and Guangzhou her ability to speak these two languages could be highly beneficial as much of the business sector in all of these cities speaks Mandarin. Mimi has also successfully relaunched two different company brands, which Hathaway and Jones is in the need of doing in the near future. In addition to this she worked in the West Coast Regional office of Elenor Gaston. During her four years at Elenor Gaston she was able to pick up on the style of the young and rich. Hathaway Jones is trying to keep up with newer luxury brands while either providing lower costs or new products that match the
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During the interview Mimi gave some great insight and ideas regarding surviving in Chinas competitive market. Her ability to know the Chinese demographic and what they want will allow her to create a successful brand for the Chinese Hathaway …show more content…
Her relationship to Fred could be proven biased, and her comfortability with him could also cause problems as she already inappropriately winked at him and referred to him as boss. In her recommendation letters her former bosses glowingly referred to her best characteristics. However, Virginia, the Vice President of human resources, has come to believe these are not the best characteristics for Hathaway Jones’ current brand. Although, it has already become apparent that the company is in the need of a rebranding. These very characteristics could be what they need to make that happen. Lastly, the most incriminating information against Mimi is her involvement in some verbal protest in 1999 that mobilized campaigns against the World Trade Organization. These acts clearly show her old bosses description of her in which they called her “opinionated and a risk taker”. This type of behavior could be detrimental in China for both Mimi and the Company. The Chinese government is not one who is likely to be forgiving of people who express their thoughts and opinions as Mimi is proven to have done in the
During the interview Mimi gave some great insight and ideas regarding surviving in Chinas competitive market. Her ability to know the Chinese demographic and what they want will allow her to create a successful brand for the Chinese Hathaway …show more content…
Her relationship to Fred could be proven biased, and her comfortability with him could also cause problems as she already inappropriately winked at him and referred to him as boss. In her recommendation letters her former bosses glowingly referred to her best characteristics. However, Virginia, the Vice President of human resources, has come to believe these are not the best characteristics for Hathaway Jones’ current brand. Although, it has already become apparent that the company is in the need of a rebranding. These very characteristics could be what they need to make that happen. Lastly, the most incriminating information against Mimi is her involvement in some verbal protest in 1999 that mobilized campaigns against the World Trade Organization. These acts clearly show her old bosses description of her in which they called her “opinionated and a risk taker”. This type of behavior could be detrimental in China for both Mimi and the Company. The Chinese government is not one who is likely to be forgiving of people who express their thoughts and opinions as Mimi is proven to have done in the