One and a half million words, nineteen hours, eight movies, seven books, one story and it all ended on July 15, 2011. The final installment of the Harry Potter movies, Harry Potter and the Deathly Hallows Part Two, brought the end to the legacy, and it closed the book on many people’s childhoods. To prompt the movie, Warner Brothers- the producers of the movie- launched a series of posters with the slogan “IT ALL ENDS.” These advertisements had basic designs but had huge success on the public. An example of one of these posters is Daniel Radcliffe’s, the actor who plays Harry Potter, face looking forward. His face is glistening with sweat where the mud does not cover. The famous lightning bolt scar pops out of his forehead, and the well known
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When the designers made the poster, they did not put the title of the movie on it. All the text the makers put on the poster was “IT ALL ENDS,” for they had confidence that people would recognize Daniel Radcliffe as Harry Potter. Furthermore, Works Advertising made the famous lightning bolt scar and the round glasses be a prominent figure in the image. The lightning bolt scar and round glasses are recognized by fans and non-fans alike as the symbol of Harry Potter. By having confidence that fans would recognize the scar and glasses, the creators of the poster did not have to clutter the poster with the title. Without the title, the designers could keep the advertisement simple but enticing. The text also uses a logos appeal by using “IT ALL ENDS.” To a person who did not know it was the last movie, these simple words inform him or her that it is the last movie. Also, the date of the release is on the poster to notify people when the movie will be in theaters. With the combination of all three appeals, Works Advertising was able to reach out to different groups of …show more content…
To attract people to the movie, they used all three appeals. For Pathos, the designers used the childhood love for Harry Potter and the excitement to see how the movie was going to end. With only using three words, they were able to appeal to people’s logical side by informing them it is the last movie and the date it is released. Finally, the creators of the poster did not even bother to put the title of the movie because they were confident that people would recognize the lightning bolt scar and round glasses. Also, Works Advertising did a brilliant job of giving the tone and emotions of the movie with proper use of lighting and facial expressions. All of these components helped this poster achieve of its purpose of prompting the movie. Additionally, this advertisement helped Harry Potter and the Deathly Hallow Part 2 gross over one billion dollars worldwide, so for Works Advertising, “All was well” (Rowling
When the designers made the poster, they did not put the title of the movie on it. All the text the makers put on the poster was “IT ALL ENDS,” for they had confidence that people would recognize Daniel Radcliffe as Harry Potter. Furthermore, Works Advertising made the famous lightning bolt scar and the round glasses be a prominent figure in the image. The lightning bolt scar and round glasses are recognized by fans and non-fans alike as the symbol of Harry Potter. By having confidence that fans would recognize the scar and glasses, the creators of the poster did not have to clutter the poster with the title. Without the title, the designers could keep the advertisement simple but enticing. The text also uses a logos appeal by using “IT ALL ENDS.” To a person who did not know it was the last movie, these simple words inform him or her that it is the last movie. Also, the date of the release is on the poster to notify people when the movie will be in theaters. With the combination of all three appeals, Works Advertising was able to reach out to different groups of …show more content…
To attract people to the movie, they used all three appeals. For Pathos, the designers used the childhood love for Harry Potter and the excitement to see how the movie was going to end. With only using three words, they were able to appeal to people’s logical side by informing them it is the last movie and the date it is released. Finally, the creators of the poster did not even bother to put the title of the movie because they were confident that people would recognize the lightning bolt scar and round glasses. Also, Works Advertising did a brilliant job of giving the tone and emotions of the movie with proper use of lighting and facial expressions. All of these components helped this poster achieve of its purpose of prompting the movie. Additionally, this advertisement helped Harry Potter and the Deathly Hallow Part 2 gross over one billion dollars worldwide, so for Works Advertising, “All was well” (Rowling