Harris Teter Swot Analysis

Harris Teeter began as two independent grocery stores. Along with his brother Paul, Willis L. Teeter opened Teeters Food Mart in Mooresville, North Carolina in 1939. In 1949, W. T. Harris opened his own grocery store in Charlotte. Both stores consolidated to form Harris Teeter Supermarkets, Inc on February 1, 1960. They opened with fifteen stores. The first store was opened in Kannapolis, NC. By 1963, Harris Teeter operated twenty-five stores. Harris Teeter bought five stores from Tillman’s Grocery and two small stores in Charlotte as well as Gastonia. In 1969, Ruddick bought Harris Teeter and in 1984, it bought Food World, which had fifty two stores and 3,000 employees. Harris Teeter then expanded to four states with 7,000 employees and actually became the second largest grocery store in North Carolina. In 1988, Harris Teeter acquired an …show more content…
In 1993, the company expanded its market by opening its first Georgia store. By about 1994, Harris Teeter had stores between 33 and 50,000 square feet and customers were primarily upper-middle class. During this time, Harris Teeter had a wide assortment of food items. These food items included a variety of meats, fruits, vegetables, and other essential items. Stores began including delis with chefs, bakeries, salad bars, etc. Harris Teeter’s main goal is to offer a wide selection of food. Harris Teeter also began to expand its community outreach through activities such as sponsoring charities, donations, scholarship programs etc. as well as starting its “Very Important Customer Program.” By 2000, unfortunately competition forced Harris Teeter to close its Atlanta market and sell several South Carolina stores. In 2002, Harris Teeter remained successful and opened its Rancher Beef Program. Today Harris teeter continues to serve customers and remains the largest supermarket chain in North Carolina. As of fiscal year 2011, Harris Teeter gathered $4.3 billion in