‘Many small things have been made large by the right kind of advertising’ (Mark twain 2015). Global warming is a highly severe consequence of environmental issues such as: burning fossil fuels, deforestation (burning and removing vegetation), farming, waste breakdown and industrial sites. Global warming is an imperative topic to advertise for the purpose of raising awareness among our negligent society because the ice caps will not wait for humanity to come to its senses, action must be taken now. This poster created the underpinning message that we are running out of time, glacier by glacier, to effectively persuade the targeted audience to take up their position on the issue. This persuasive masterpiece was published in 2016 by Harper’s United.
…show more content…
You must also have at least minor prior knowledge of global warming otherwise you would know understand why the ice is melting. Harper’s United have purposefully targeted this audience spectrum because this array of people can make a difference in the world. The simplistic nature of the add suggests it is merely a picture for a child to play with, but when analysed by a teen or adult, they are able to see the true message behind this poster. The importance of targeting an audience is summed up by this quote ‘the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself’ (Peter Drucker 2010). Having multiple targeted audience’s means that many more people will become influenced on the issue and become convinced by the advertisement. This global warming poster has effectively targeted a large …show more content…
They have used an hourglass to symbolise time, and from prior knowledge we can evaluate that an hourglass always runs out. In this case, that means that earth will be covered in water as a consequence of polar ice melting. The advertisers have done this to highlight the devastating effects that global warming will have on our earth if we do nothing to stop the hourglass from running out. From the picture that symbolises earth, we can see many tree stumps and only one tree along with hundreds of vehicles and streetlight and huge buildings. The underlying message behind this is that deforestation and industrialisation is a major cause of global warming. Pathos is used to persuade the audience by adding polar bears floating on the water soon to die, this connects to audience’s emotions because polar bears will drown and become extinct as a result of our ignorance. The advertisers clearly know what there are doing when it comes to the visual design of this advertisement. The chosen visual elements of this advertisement are both right there, and some are hidden deeper in the illustration forcing the viewers to activate their brain and in doing so allow the audience to better remember the issue unlike advertisements where the message may just pass right through your head. These techniques are highly effective for raising awareness about global
You must also have at least minor prior knowledge of global warming otherwise you would know understand why the ice is melting. Harper’s United have purposefully targeted this audience spectrum because this array of people can make a difference in the world. The simplistic nature of the add suggests it is merely a picture for a child to play with, but when analysed by a teen or adult, they are able to see the true message behind this poster. The importance of targeting an audience is summed up by this quote ‘the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself’ (Peter Drucker 2010). Having multiple targeted audience’s means that many more people will become influenced on the issue and become convinced by the advertisement. This global warming poster has effectively targeted a large …show more content…
They have used an hourglass to symbolise time, and from prior knowledge we can evaluate that an hourglass always runs out. In this case, that means that earth will be covered in water as a consequence of polar ice melting. The advertisers have done this to highlight the devastating effects that global warming will have on our earth if we do nothing to stop the hourglass from running out. From the picture that symbolises earth, we can see many tree stumps and only one tree along with hundreds of vehicles and streetlight and huge buildings. The underlying message behind this is that deforestation and industrialisation is a major cause of global warming. Pathos is used to persuade the audience by adding polar bears floating on the water soon to die, this connects to audience’s emotions because polar bears will drown and become extinct as a result of our ignorance. The advertisers clearly know what there are doing when it comes to the visual design of this advertisement. The chosen visual elements of this advertisement are both right there, and some are hidden deeper in the illustration forcing the viewers to activate their brain and in doing so allow the audience to better remember the issue unlike advertisements where the message may just pass right through your head. These techniques are highly effective for raising awareness about global