Compare And Contrast Clifford And Henry's Writing Strategies

Writing is a fundamental tool in society; a method of communication through the inscription of words. In writing there are many styles and strategies used to communicate a message or feeling to the reader. A common writing strategy is the modes of persuasion which are devices employed to make an appeal to the audience like ethos, pathos and logos. Analyzing the writing strategies of Malcolm Gladwell in “The Science of Shopping” and Attention Shoppers: Store Is Tracking Your Cell: Stephanie Clifford and Quentin Henry uses the the modes of persuasion to its best effect. lOGOS In clifford and henry’s writing he introduces the first mode of persuasion known as logos, it is the appeal to logic and reason. beginning with the benefits of being watched by cameras and tracked by our phone through wifi abilities, he tugs on our logic. Why should you care if your being tracked? If we track you, we would be able to send you free coupons in return. who does not want free coupons? The authors says, “[even] if these methods seems intrusive, at least some costumers seem happy to trade privacy for deals”(Clifford, Hardy 112). He does not want an …show more content…
They hit ever angle starting with Logos and how it’s appeal effectively pushes you to agree with the logical stance of the argument, then it follows with ethos drawing from sources with unquestionable creditability, then they leave us at pathos a powerful emotional appeal of the displeasure and anger of the consumers, nobody wants to be malcontent in their shopping experience. It is important that their is familiarity with the modes of persuasion, it used in every day life. you read it, you watch it, you even speak it unaware. It can only benefit you knowing what way somebody is approaching you and what method their are using to persuade you in