This could be from the fondness of seafood to the well-being of marine life. The message that the foundation is conveying informs people that they are littering redundantly. They want people to acknowledge what is thrown into the ocean, because it is life threatening. For example, a fish indulges a large piece of plastic. It is then caught and cut up for consumption. According to the Surf Foundation, the plastic consumed by the fish carries organic pollutants such as DDT, PCBS, mercury and other toxins (“What goes into the ocean”). Without awareness of the fish’s whereabouts, consumption of this fish may lead to crucial health problems. Not just the fish, but the person who ate it and the environment around the fish is now in danger. Some assumptions that the ad makes about the audience is that they are close by the coastlines and liter quite often. As mentioned in pathos, the ad makes it seem like the audience is at fault. The only way the audience would be at fault is if they visit the ocean and liter frequently. Therein, there is an impression of accusation on the audience for being
This could be from the fondness of seafood to the well-being of marine life. The message that the foundation is conveying informs people that they are littering redundantly. They want people to acknowledge what is thrown into the ocean, because it is life threatening. For example, a fish indulges a large piece of plastic. It is then caught and cut up for consumption. According to the Surf Foundation, the plastic consumed by the fish carries organic pollutants such as DDT, PCBS, mercury and other toxins (“What goes into the ocean”). Without awareness of the fish’s whereabouts, consumption of this fish may lead to crucial health problems. Not just the fish, but the person who ate it and the environment around the fish is now in danger. Some assumptions that the ad makes about the audience is that they are close by the coastlines and liter quite often. As mentioned in pathos, the ad makes it seem like the audience is at fault. The only way the audience would be at fault is if they visit the ocean and liter frequently. Therein, there is an impression of accusation on the audience for being