2.3 Vision, Mission and Values
1. Vision “Harman International is focused on accomplishing industry leadership in market affect, making an incentive for shareholders, and gainful development. We plan to please our clients by conveying advancement and operational greatness with the most noteworthy honesty.”
2. Mission “Harman International is committed to worldwide greatness in the best and branded audio and entertainment markets. We create besides convey arrangements that grasp advancement, predominant esteem, and an exceptionally fulfilling client encounter. We accomplish this by cultivating a culture of worker strengthening and inventiveness.”
3. Values
I. Leadership:- Demonstrate it.
II. Teamwork:-Build loyalty, trust and commitment. …show more content…
It works in advanced stimulation items, for example, sound gadgets. They were the creators of first automotive compact disk player, DVD and DVD recording, Plasma Display and Organic Light Emitting Diode Display (OLED).
2.6 SWOT analysis
Strengths
1. Multiple products in every category with a strong brand image. Eg, JBL, ACG etc.
2. Revenue generation remains constant as Harman makes products for both upper and middle class.
3. Harman constantly works on innovating new technology related to its products.
4. Most of the luxurious vehicles in the globe are equipped with the sound systems of Harman.
5. Almost 40,000 people work for Harman as per reports of 2016.
6. Harman has acquired many small companies which it needed to smoothen its operations.
7. With the acquisition of Harman by Samsung, Harman becomes stronger in its field with Samsung at its back.
Weakness
1. With time the competition the infotainment field in growing.
2. Too many replicas in the market.
3. Profit maximization has decreased.
Opportunities
1. 3D navigation and driver assistance systems can help it to lead the market.
2. Development of technology which calculates the most fuel efficient route.
3. The revolution in mobile music can help it to minimize
1. Vision “Harman International is focused on accomplishing industry leadership in market affect, making an incentive for shareholders, and gainful development. We plan to please our clients by conveying advancement and operational greatness with the most noteworthy honesty.”
2. Mission “Harman International is committed to worldwide greatness in the best and branded audio and entertainment markets. We create besides convey arrangements that grasp advancement, predominant esteem, and an exceptionally fulfilling client encounter. We accomplish this by cultivating a culture of worker strengthening and inventiveness.”
3. Values
I. Leadership:- Demonstrate it.
II. Teamwork:-Build loyalty, trust and commitment. …show more content…
It works in advanced stimulation items, for example, sound gadgets. They were the creators of first automotive compact disk player, DVD and DVD recording, Plasma Display and Organic Light Emitting Diode Display (OLED).
2.6 SWOT analysis
Strengths
1. Multiple products in every category with a strong brand image. Eg, JBL, ACG etc.
2. Revenue generation remains constant as Harman makes products for both upper and middle class.
3. Harman constantly works on innovating new technology related to its products.
4. Most of the luxurious vehicles in the globe are equipped with the sound systems of Harman.
5. Almost 40,000 people work for Harman as per reports of 2016.
6. Harman has acquired many small companies which it needed to smoothen its operations.
7. With the acquisition of Harman by Samsung, Harman becomes stronger in its field with Samsung at its back.
Weakness
1. With time the competition the infotainment field in growing.
2. Too many replicas in the market.
3. Profit maximization has decreased.
Opportunities
1. 3D navigation and driver assistance systems can help it to lead the market.
2. Development of technology which calculates the most fuel efficient route.
3. The revolution in mobile music can help it to minimize