Harley Davidson Competitors

Harley faces a few international business environments that can potentially diminish their brand completely. Needless to say, they have a lot of competition that is sitting right on the shoulders of their brand. You have major competitors like Honda, Kawasaki, Suzuki, and Yamaha selling motorcycles that were a lot cheaper in price compared to those of Harley Davidson. All of the above competitors are part of the foreign market in reference to bikes that are known to be more lightweight than the heavy weights Harley’s. Harley took a slow start in engaging into that whole industry as a whole because once those competitors entered the market, they were manufacturing bikes that were not only more lightweight, but also much cheaper. Brands like …show more content…
Also, some parts of China restrict the usage of motorcycles to prevent the loud noises, so therefore; Harley won’t have the capability of marketing to those individuals. Besides those facts, Harley will have to take a closer look at places like Delhi, India where they have a high GDP where millions of households have incomes that are above the $80,000 mark. However, knowing that those people have price incomes at that level would mean a lot of business by targeting them. But not so fast, in Delhi, they have paused the whole market entry due to the high trade barriers and also the local emission regulations. This will result in a major issue for Harley because they are powered with a lot of gas that ends up leading to a lot of CO2 gasses polluting the environment. Harley is taking the initiative to address the climate change issues so that they can eventually prepare for the lower-carbon economy. Last but not least, places outside of the US have very high tariffs that mean importing products and hoping they will prosper for you will be a very difficult task to succeed