Harley Davidson Essay

1271 Words 6 Pages
Harley Davidson’s goal is to make the Harley Davidson culture an integrated part of the youth culture in India as said by Sanjay Tripathi, The Marketing Director. The company has 15 dealership facilities across India: New Delhi, Gurgaon, Chandigarh, Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa, Jaipur and Navi Mumbai.
Harley Rock Riders and Harley Owners Group (HOG) are part of the lifestyle marketing done by Harley Davidson.
Digital media is also a part of their marketing strategy. Harley Davidson has a very interactive website www.harleydavidson.in where existing and potential consumers can do an EMI calculation. It has everything about their bikes, Harley Rock Riders, the Harley history and prices of the bikes.
The Harley Rock Riders is a
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Ducati refers to this configuration as L-twin. They consider this unique feature a quality that attracts the attention of their customers to a great extent.
It has been around 4 months since Ducati has set up in India. Cristiano Silei, Vice President Sales and Marketing of Ducati, said they consider India an extremely important part of Ducati's future global strategy and will strengthen their presence in the market with premium services and a larger network that will be in line with their global standards. They have done so by setting up an all-new entity named Ducati India and three brand-new showrooms across Delhi, Gurgaon and Mumbai. Ducati is also opening a new dealership in Bangalore soon.
There haven’t been a lot of other marketing strategies administered by this company in India as of now as Ducati has re- entered India recently.
Ducati is also accessible through various means of social media such as Facebook, Twitter and the website that Ducati India has set up for easy an access for their existing and potential

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