Harley Davidson Economy Analysis

Improved Essays
Global Economy Factors & Factors Affecting H-D
Harley-Davidson is motivated to expand some markets, and to enter in others. Harley-Davidson has seen growth with Baby Boomers and Generation X. Now that these generations are aging, their motorcycle purchases are on the decline. Overall, it is said the motorcycles are being traded in recreational vehicles (RV). This has brought attention to the new open market of Millennials, as well as the opportunity to retain current customers with electric vehicles.
A major competitor to Harley-Davidson is Honda. Honda has released a motorcycle the Rebel to appeal to the new generation. Harley-Davidson is preparing to market to this group as well. The engineers are designing a lighter motorcycle to
…show more content…
There must ethical, knowledgeable leadership. The values must support the organization’s brand. Integrity within the organization helps to support the Harley-Davidson brand. Mutual respect will take place. Loyalty to the Harley-Davidson brand and to the core values of the organization. Because the learning organization of Harley-Davidson is centered around the motorcycle culture, thinking outside that environment in the workplace can prove to be a challenge. The company’s ability to reach out to the community to accomplish their social responsibility. In supporting these social organization, the employees are exposed to another aspect of the community. This has the capacity to change the mindset of the employees. However, despite Harley-Davidson’s motorcycles have evolved, it has failed to evolve the design for today’s society. The light weight design has been delayed. The younger generation is not as drawn to the “traditional” large motorcycles like the Baby Boomers and Generation X. This lack of evolving, system thinking, may cause Harley-Davidson not to remain relevant in the future market. This has also had an impact on Harley-Davidson’s ability to compete in the global …show more content…
It is has created a brand that the competition must be innovative to challenge. The Harley-Davidson brand has brought loyalty to their motorcycles. The H-D is designed to not only appeal to the consumer’s eye, but to make the owner feel empowered and bold. Also, they are built to last.
Harley-Davidson has the necessary qualities to remain number one. Although the company is not number one in the foreign markets, they are able to be competitive. The company has not been financially performing as in previous years. The lack of new design to appeal to a new generation may be the cause. Harley-Davidson is an organization with potential.
The recommendation for Harley-Davidson is to invest in research and design (R&D). The ability to be innovative will play an important role in the future success of the company. A sleeker, lighter design will be a good starting point. Investing in research regarding electric motorcycles will be a good investment to prepare for the newest trend. The more the environmentally conscious the world becomes, the more H-D will need to be competitive in this

Related Documents

  • Superior Essays

    Branding Strategies The brand management of the organization is the communication to the customers of the organization on how the brand is positioned in the market. The Harley Davidson needs to make certain that the brand management of the organization is done effectively to meet the challenges in future. The brand image of the organization Harley Davidson is rough, rebellious and unique. The owning of Harley Davidson bike brings in a sense of pride in the customers. The various families of Bikes such as Softail, Sportster and Touring family have different brand image in the minds of the customers.…

    • 1479 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Lifestyle images is the most powerful attribute as it influences consumers to buy into the image rather than the functional attributes of the motorcycle (Armstrong, G., Kotler, P., 2009) . It gives Thorr Motorcycle's a national identity and allows a subculture to be created. Lifestyle image helps evoke emotional connections between customers and their desires for the specified market. Quality Engineering A motorcycle can not maintain a high image without quality engineering as it covers almost every aspect of the product. Quality engineering ranks high among Thorr customers.…

    • 1376 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Harley Davidson Case Study

    • 1810 Words
    • 8 Pages

    These strengths are opposed to weaknesses which include an over-availability of products and a negative image of most bikers in the mid-1900’s. The opportunities for Harley-Davidson are ever-present with the Buell division/product line. If Harley-Davidson sought to do so, Buell Motorcycle could easily become a household name within the motorcycle industry carrying a strong line of performance and speed bikes. Another opportunity is a possible merger with Ducati, which like Buell Motorcycle offer a wide variety of speedier and sportier bikes. One possible threat to Harley-Davidson is the aging of the baby-boomers.…

    • 1810 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    ➢ Harley-Davidson Inc. The success of Harley-Davidson Inc. was achieved by adopting the design and positioning school strategy. From the design school strategy point of view, it shows that Harley-Davidson Inc. has used its strengths of Innovation to reach a balance between the internal opportunities and the external environment. Harley-Davidson they saw a need to be innovative to cater to the ever-changing market. Therefore they build motorcycle to suite the younger and international market that prefers sleek and faster bikes.…

    • 765 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Harley Davidson Marketing

    • 1202 Words
    • 5 Pages

    (c)Harley-Davidson’s targeted segments In terms of Harley-Davidson, the concentrated marketing strategy is the best strategy because the Harley-Davidson gives importance on their product. Actually, the Harley-Davidson giving more priority towards the integrity; brand image; and customer satisfaction while manufacturing their motorcycles. The “market targeting” concept is implemented by Harley-Davidson in terms of increasing the customer volume for purchase of their motorcycles and spread the features of their motorcycles to the customers. Question 3 (a)Buyers decision process towards motorcycles Most of the customers should make homework before buying a motorcycle in their life. Actually, it is the dream of a normal customer to procure a motorcycle and they should check the forthcoming points towards buying the motorcycle.…

    • 1202 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Project LiveWire is Harley-Davidson’s first ever electric motorcycle. Not only did Harley-Davidson try their hand at an electrical motorcycle show that they are willing to try something new but also that they are innovative and trying to gain a competitive advantage. Does the organization have a strategy for competing in international markets? Does it appear to have a solid understanding of local customer needs and preferences to create customized products or services? Does it appear to know how to transfer company expertise to initiate actions to compete internationally?…

    • 1127 Words
    • 5 Pages
    Improved Essays
  • Great Essays

     To create new technology that offers new possibilities in mobility. Assumptions  Harley would not be able to maintain  Market for Harley-Davidson products may be maturing.  Baby-boomers were aging and may not want to ride motorcycles anymore.  Boomers will ride into their late 60 and 70’s.  Manufacturers are more skilled at mass-producing motorcycles efficiently.…

    • 5359 Words
    • 22 Pages
    Great Essays
  • Improved Essays

    Rover's Global Strategy

    • 1544 Words
    • 6 Pages

    Primarily Rover were seeking someone to bring Rover out of their financial hole and provide new car models, and they unintentionally came across much greater, longer-tem benefits achieved by learning from Honda 's business culture. In addition, BL management subsequently identified Honda as a strategically and politically viable match. Honda could provide…

    • 1544 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Harley-Davidson EFE Matrix Opportunities Weight Rating Weighted Score Use of computerized technology in vehicles while maintaining riders expectations about performance. 0.03 3 0.09 European and Asian market are becoming interested in chopper bikes - Harley-Davidson plans to grow business 50% of current annual volume. 0.03 4 0.12 US market demand for bikes is increasing - more women and interested in riding as well as new generations of riders are developing. 0.04 4 0.16 Business Sustainability - Harley-Davidson is committedto preserve the environment for future riders by reducing the impact of their products in the environment. 0.05 4 0.2 Harley-Davidson offers easy use of e-commerce capabilities to accommodate customer's wishes.…

    • 855 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Harley Davidson Motor Company is an American motorcycle manufacture of Harley Davidson motorbike since 1903 and most recently Buell. Harley Davidson up until 2006 had reported record sales and market share. However, the company is struggling to maintain its market share because of competition from other motorcycle company who are manufacturing affordable lightweight motorcycle targeting a younger population. Harley Davidson brand resonate well with an older more mature younger generation that is now aging. Additionally, the negative image associated with Harley Davidson and the fact the younger generation does not identify with the brand and the life style it represented.…

    • 867 Words
    • 4 Pages
    Decent Essays