Case Study: Harley Davidson

Improved Essays
People who fantasize about riding down the road when they hear the rumbling of a Harley may want to purchase one for themselves. However, the cost of a brand new bike is often too much for an individual on a modest income. One alternative is to look for a used model in good running condition.

Harley Davidson has made a significant comeback from the Great Recession that nearly wiped out the company. One reason was due to the inefficiency of assembly in the factory and the premium that was charged to the customer. Today, the brand has adapted to new competition and offers a line of products for any type of rider.

There are many places where a motorcycle enthusiast can find used Harley Davidson bikes for sale. An ideal option would be to
…show more content…
There are many features that are found on the various models that are available. One thing to keep in mind is to match any bike that is being considered to your riding ability, experience, expectations, and riding style. Your size and physical abilities will also be a big factor when looking for a bike. Many people all too often by a bike that is too big. A used bike may be a first bike or an option that is cheaper than buying a new model. If a newer rider, then look for a bike that can be adequately managed and maneuvered. Another aspect of used bikes to keep in mind is the asking price and market value. There are a wide range of models that are available when looking for a Harley …show more content…
You can find a variety of models to consider. There is the Heritage Softail, Heritage Springer, Softail Custom, Springer Softail, Fat Boy, Night Train, and Duece.

Dynas

This model includes a dual-shock rear suspension which is also seen on Touring bikes and on the front ends of the Sportster and Softail models. An additional feature with this model is a support system that is rubber-mounted. If a beginner is looking for a suitable used Harley, then this is a good choice.

Sportster

This is a perfect option for people who are beginners. The reason is due to having a smaller frame with a smaller engine. They are the lightest bikes that are available from Harley Davidson. This style comes with two sizes of engine. There is the 883 and the 1200. The cost of new bike is about half the price of a big twin Harley. A used bike will be affordable for anyone on a modest income.

V-Rod

This model is the newest option available from Harley Davidson and is the first to use an engine that is water-cooled. The styling of this bike is similar to imported sports bikes, but the stretched out forward controls are retained. Experienced riders who are looking for a used bike will find this is a great option for daily riding.

Related Documents

  • Improved Essays

    Case Study: Outlaw ATV

    • 388 Words
    • 2 Pages

    In a short time, the High Lifter Company has developed from a one-man, 35 employees to multi-million dollar corporation. What products are the best Outlaw ATV tires? They are Outlaw ATV tires and Outlaw ATV 2 tires (different sizes).…

    • 388 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    The Analysis of Harley-Davidson’s Current Strategy. Two Views. Strategy 1 • Engage with the Asian distribution channels to reinforce strategic alliance, (Hamid, (2015). • Little excuses leads to the lack of growth in the markets.…

    • 595 Words
    • 3 Pages
    Great Essays
  • Improved Essays

    Hydraulics vs Airbags Have you ever seen a car with beautiful murals, low to the ground, able to lower and raise up? Around the 1950’s people started using hydraulics for their “lowriders”. People take pride in their lowriders and if people don’t want to damage their car they would put airbags instead. Lowriders are classic cars like the ‘64 Impala and are customized like putting hydraulics, airbags, candy paint, murals, and etc. Most lowriders use hydraulics and are able to 3-wheel something people can’t do with airbags.…

    • 1466 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Nitto Terra Grappler G2 The Nitto Terra Grappler G2 is specifically designed to cater for on and off-road driving. Featuring an innovative new tread compound that maintains the versatile all-terrain traction this tyre is renowned for while enhancing tread life and durability. An optimized tread pattern boosts rigidity and promotes low wear while providing a comfortable, quiet ride with improved traction on wet surfaces. Two sidewall patterns allows you to choose a design that perfectly customizes your vehicle.…

    • 537 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Sometimes, terminology can confuse people, so let's clear up exactly what used car extended warranty actually is right form the get go. Obviously, a used car is one that has been owned by some one else before you purchased it. I quite often say to my wife when I see the latest model car being driven around town that I hope the owner looks after it because that could be our brand new second hand car in ten years time. Extended warranty simply means exactly what it sounds like - therefore, an extension of your warranty.…

    • 457 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Therefore, start your research properly. After visiting different stores, the next factor is to be considered is the MODEL AND SIZE of the bike. Make sure that the bike is not bulky and over-sized than you can handle. And, then the model comes. Tap on your desired dirt bike, but contemplate the size equally.…

    • 530 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Junk Title Research Paper

    • 442 Words
    • 2 Pages

    When buying a used car, the last thing that most buyers want is to buy a car that ends up being worthless. This is rare, but can be the case when a dealer refurbishes a junk or scrapped title car and sells it without telling the buyer what he has done. For this reason, it is important for used car buyers to be aware of the junk and scrapped title record check, which can tell them whether the car has ever been so badly damaged that it was declared a write off. But first, let us correctly understand what the junk title actually means.…

    • 442 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Fixie's Fixie Culture

    • 218 Words
    • 1 Pages

    Given the option of purchasing a road bike from Target for $99 that comes equipped with 18 speeds, brakes and front suspension support or a basic “fixie” bike for an average $1,000, which comes with none of the aforementioned items, which would you prefer? Interestingly enough, many of Melbourne’s younger generation are choosing the latter option. A fixie bike is a bicycle that has no freewheel, meaning it cannot coast; the pedals are always in motion when the bicycle is moving. Fixie’s are associated with a young, hipster crowd; each individual rider identifies with other fixie riders because they ride the same bikes and a fixie culture is established.…

    • 218 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Used Car Inspections

    • 538 Words
    • 3 Pages

    Buying a used car is very risky but it doesn't have to be intimidating or too difficult. Often though, the excitement of acquiring your own vehicle will cloud your thoughts regarding the technical and mechanical requirements of a solid performing car. Most buyers will blindly focus on the style and features of the used car rather than on its overall condition. They often miss its mechanical, safety and cosmetic issues during visual inspection. It must be remembered to perform a thorough inspection before jumping into the seat of a used car.…

    • 538 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Columbus Day falls on the second Monday of October, a date that commemorates this European explorer’s landing in the new world. Federal workers enjoy the day off as do some state and private sector employees. Whether you get the day off or not, car dealers are offering specials that can benefit all car shoppers throughout the extended weekend. If you are looking to land a great deal on a used car, then make your plans accordingly. To that end we have outlined three reasons to purchase a used car this weekend.…

    • 812 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As a beginner, you really won't have any idea what you need in the way of a mountain bike. Therefore, it is in your best interest to buy a very basic, yet sturdy, mountain bike that can be upgraded at a later date. Visit your local bike dealer, and talk to them. Let them know that you are just starting out, and that you want a basic bike that you can upgrade later. If they try to sell you something expensive - more than $500 - walk away and visit a different store.…

    • 615 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Surfing isn't a cheap sport. A surfboard alone can cost you good chunk of money. Luckily, purchasing a quality board doesn't have to destroy your monthly budget. Whether you're new to surfing or you're looking to replace your current board, buying a used surfboard is a great option that will save you a whole lot of money at the end of the day. Why New Surfers Should Stick With A Used Surfboard…

    • 338 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    On the other hand, the company has also suffered from periods of poor economic health and quality of products in global competition to become the world's 5th largest motorcycle manufacturer. The company is enjoying its goodwill from its brand image in world level. Traditionally, Harley Davidson marketed heavyweight motorcycles having engine greater than 700cc and it has broadened its offerings. The company has…

    • 1107 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Harley-Davidson they saw a need to be innovative to cater to the ever-changing market. Therefore they build motorcycle to suite the younger and international market that prefers sleek and faster bikes. They have continued to do research and development to improve their bike and also come out with different bike to cater to their customers needs. Like the Softtail models for beginners riders and Sportster for people who wants a wider rear tire. With more models of motorcycle being produce it expands their market to not one they loyal heavyweight customers but also young and women customers.…

    • 765 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Reflection to this, we will bring a new case study about Harley Davidson Inc, one of the biggest and oldest motorbikes company in the world. In year 1912, Harley-Davidson has established a large…

    • 1803 Words
    • 8 Pages
    Great Essays