Hardee's Advertisement Analysis

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ll commercials are supposed to entice us to buy something or change our views and beliefs. They are supposed to make us feel like we can be that person if we have this certain product. But, many commercials for various products have selling strategies that are off topic. Hardee’s, opened in 1960, is located mainly in the South and Midwest states. Hardee’s, along with its other chain Carl’s Jr., is a fast food restaurant that has some questionable commercials.
The typical Hardee’s commercial involves a girl eating some kind of food provocatively. In these few examples for all different products, they have the same basic storyline.
In the Mystique & the Western X-tra Bacon Thickburger commercial, made for the X-Men Movie was released on March 24, 2014. The audience for the commercial would be men, women, and anyone who is an X-Men fan. The purpose is to sell and to advertise. Not only are they selling the burger, but also the X-Men movie because they are using their character and showing the promo for the movie at the end of the commercial.
Mystique’s naked body is painted blue in the commercial as she eats a burger. Once she takes a bite, she begins to turn into an everyday man and on the screen it says “Man Up for 2X the Bacon.” This suggests
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The colors in the sky make it interesting and very pretty. The value of how dark it is in the sky and how light she is and her white tank top really puts in effect the contrast between subject and background. The space is also important because within the frame it is just her and the beach. She is up close to the camera and the beach isn’t far either. One main design principle that is prominent is alignment. She is always right in the center of the camera. Like all the commercials, there are visual and gestural features within the commercial. She suggests sex or shows off her sex appeal while eating. Even without the sound, you could get the same

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