Happy Mushroom Marketing Plan Essay

2241 Words Jan 27th, 2013 9 Pages
MARKETING PLAN

I. BACKGROUND A. MARKET SITUATION
Freshly packed mushroom products, Happy Mushroom comes with two varieties -- the fresh mushroom and dried mushroom, specifically oyster, shitake, straw and button mushroom, carefully packed every morning. The revolutionary Mushroom contains about 80 to 90 % water and is very low in calories. It is also an excellent source of potassium and somehow reduces breast cancer and prostate cancer. And its re-sealable and biodegradable packaging makes it very useful and earth-friendly,
Specifically, Happy Mushroom offers the following benefits: * Health supplement for cardiovascular support * Immune modulation and lowering of cholesterol * Stimulate the immune system and help
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Our second year objective is to tap new set of target markets which are the supermarkets, convenience stores and grocery stores.
Issues
In relation to the product launch, our major issue is the ability to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing

II. DEFINE TARGET OBJECTIVES

D. TARGET SALES VOLUME
The target sales volume of Happy Mushroom in a year is to produce at least 1,400kg. of mushroom to satisfy the demand of the customers.

E. TARGET MARKET SHARE
Happy Mushroom Inc. is a newly established firm that is about to enter the vegetable industry. Research shows that in Tagaytay, Mushroom Farm Plantation located at Brgy. Kaybagal along Aguinaldo Highway, Organic Cultured Mushroom that are sold in Amadeo, Ministry of Mushroom located at Mendez, Cavite dominate the Mushroom industry in the area. Household families, market stall vendors and young professionals are the specific target markets for the new product to be offered in the market. To gain market share in this dynamic environment, Happy Mushroom Inc. must carefully target specific segments that will deliver benefits to the customer group.

F. TARGET PROFIT
The target profit of Happy Mushroom in the first year of business is to have the Return of Investment and reach at least P 100,000.00 for the first year.

III. FORMULATE OVERALL MARKETING STRATEGY

G. POSITIONING

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