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Happy Monkey Smoothies Target Market

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The third competitor of Innocent is a smoothie brand that is particularly targeted at children, Happy Monkey Smoothies. This line of smoothies is exceptionally beneficial for children since it has no added sugar, contains a substantial amount of Vitamin C, notably, 100% of a kids RDA in Vitamin C intake, and is equivalent to a whole portion of fruit. Even though the company didn‟t have an ideal beginning in this market it has managed to grow from
2009(9.5% growth) onwards with a steady pace (Happy Monkey,

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