Case Study: Happy Baby Belly

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The infamous brands of Gerber and Beach-Nut are well-known based on their tried-and-true history, but few are aware of the newest, unique formula that Happy Baby Belly offers through their products. As a North Carolina based organization, the Company is eager to build its market share, educate consumers and ultimately thrive. Happy Baby Belly proudly supports local famers by individually selecting ingredients that combine to create a diverse product mix. The Company offers raw, wholesome fruits and vegetables with lean meats and fresh fish to promote optimal growth and development of young children everywhere.
What differentiates Happy Baby Belly is its commitment to a completely sustainable operation in tandem with raw components that make …show more content…
2.2 Company’s strategic goals (financial and non-financial)
Happy Baby Belly’s strategic goals include building trustworthy relationships with consumers and deliver superb customer service. The Company will also focus on maintaining quality products while adding an in-season rotation of new food combinations. In addition, Happy Baby Belly will continue to reduce the use of non-recyclable materials for enhanced sustainability and remain current on research of child brain development and essential nutrients for growth. Finally, the Company intends to implement strategic marketing plans to reach 300,000 sales within the first year of operations.
2.3 Company’s core competencies
Support Early Brain Maturation
Happy Baby Belly focuses on eliminating preservatives and additives from baby food products that could inhibit proper growth. All products are scientifically developed to have the perfect portion of micro- and macronutrients that are essential for optimal brain development and growth. This objective will be reached by collaborating with dieticians, performing extensive research of infant brain development, and all-natural, fresh ingredients with no additives or

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