For instance, Ruth backs up her point by stating there is “a marked increase in solitary ‘happiness pursuits’,” this supports her previous sayings on how society believes happiness comes from within, time alone, by showing the population actually takes part in the belief, making Ruth's findings believable. Whippman also exercises how this point of view is changing “spiritual and religious practice...from a community based endeavor to a private one.” the mentioning of this shows the length of the outlooks effect, therefore this perspective is inaccurate considering it has altered such a serious and distant topic. Ruth backs up this supposed self help craze by mentioning how this area of business is booming, “more than $1 million” are being allocated to this generalization. The use of statistics here shows the extremity of the matter, with a tone that suggest that these books and apps being purchased by Americans are not the right answer, and $1 million is an outrageous amount of funds for the cause. Thereby Americans, the audience, should subscribe to a different method that induces happiness. More specifically the one that is bestowed upon them in this article. Whippman adds to this perspective by mentioning how “young millennials are spending less time just ‘hanging out’ with their friends than any other generation in recent history,” this once again shows the degree the social norm reaches. Commanding the necessity for change to the audience, persuading contemplation of ruth's opinion. Ruth continues showing this social effect in different demographic, she claims “it’s not just young people. The Bureau of labor Statistics Time use Survey shows that the average American now spend less than four minutes a day ‘hosting and attending social events,’... That’s 24 hours a year, barely enough to cover Thanksgiving dinner,’ Once again Ruth display the
