Hang Ten Advertisement Analysis Essay

This ad for Hang Ten High Performance Sunscreen is written in the upper lefthand corner in bold orange print with clear font. In the middle of the words “Hang Ten” there appears to be two orange feet that would be the logo. In the ad’s most important picture, it portrays a family of four; mother, father, and two sons each one sitting on the shoulders of the mother and father. As they admire the view, Hang Ten sunscreen portray’s the value of family unity and keeping them safe from the effects of dangerous sun rays by having all natural organic ingredients. Hang Ten shows they want to keep families all over the nation safe. The specified audience who this ad is directed to would be families who are looking for a reliable product that will do the job. The overall advertisement shows a family walkimg on the beach, on the side it shows images of healthy featured ingredients, a bulleted list of things the sunscreen contains and does not …show more content…
The ad shows small pictures if of the ingredients name right next to them. Aloe Barbadensis, Aragon oil, Sunflower seed oil, Acai fruit oil, Papaya, and Agave Americana. Appealing to the eye, this attracts the audience to the ad by using vivid and appetizing images. The use of color for example the ones we see in the ingredients; greens, blues, orange bring a sense of appeal to the eye because they look pleasing. An important detail as to why they show these ingredients on the ad is because they are natural . Any product that contains natural oraganic ingredients will want to promote that and emphasize the quality of it. This section of the ad once again demonstrates that families are important to them and want to keep the safe by excluding harsh chemicals and irritants to the skin, making sure Hang Ten sunscreen is “ Oxybenzone, Paraben, Retinyl Palmitate, and Synthetic Fragrance