“We’ll leave the light on for you” (Williams, 2007) is the famous motto of Motel 6 which is a great strategy to use if when your wanting your customers to feel like their at home. How many times have you heard your loved ones say I’m leaving the light on for you until you make it home safe. How safe and happy did you feel when you step your foot on the front porch to see the light on. However, it doesn’t really mean that they actually leave the light on but it sets them apart from their competitors. I considered Hampton Inn as a upscale hotel compared to Motel 6 due to the different qualities such as the price, customer service, and overall look. Hampton Inn should continue to focus on the service instead of the cost like Motel 6 which is a
