Creativity
It marks the initial phase of the organization where the organization progresses mainly under the influence of the creativity and initial zeal of the founders. The main focus of the organization at this phase remains more on technical & entrepreneurial aspects rather than on managerial aspects.
Along the same line during the initial phase, the Haloid Company (which later came to be known as Xerox Corporation) was driven by the entrepreneurial spirit of Mosher and leadership skills of R. Wilson, one of the sons of the initial founders. Gilbert E. Mosher was a Rochester businessman who took the control of Haloid Company in 1912 by investing $50k. But Moser left the technical aspects and day-to-day operations part to the founders. …show more content…
In 1947 Haloid went into an agreement with Battelle Memorial Institute, a not-for-profit research organization to manufacture machines based on ‘xerography’. In 1949 Haloid came up with the Xerox Copier. The machine failed to create a buzz and many financial analysts term Haloid’s investment in xerography as a ‘big mistake’ but Haloid continued investing money in the R&D of a second-generation copier. In 1950 Haloid signed its first commercial contract for a xerography copier. Soon sales started improving and Haloid realized that the future lay in xerography inspite of its other photographic products selling successfully. To re-affirm this belief, Haloid changed its name to Haloid Xerox in 1958 and revamped 18 of its photo-paper warehouses into exclusive showrooms for its Xerox machines. 200 new sales and services people were hired. Meanwhile it introduced several other products and entered into an overseas venture with Rank Organization Plc, a British Company to form Rank Xerox. It helped to introduce Xerox products into the European market and capitalise on Rank Organisation’s excellent sales & distribution system.
In 1960, it introduced Xerox 914 Copier, the first automatic copier & ran extensive marketing campaigns.914 Copier turned out to be an instant hit and it was termed by the Fortune magazine as one of the most successful product in America. In 1961 it got listed on the NYSE as the Xerox Corporation. In 1968, sales from its 914 copier touched $1 billion. Meanwhile the company launched a joint venture called Fuji Xerox in collaboration with Fuji Photofilm Co. Ltd and it was followed by a series of acquisitions/ alliances in Europe, Australia &
It marks the initial phase of the organization where the organization progresses mainly under the influence of the creativity and initial zeal of the founders. The main focus of the organization at this phase remains more on technical & entrepreneurial aspects rather than on managerial aspects.
Along the same line during the initial phase, the Haloid Company (which later came to be known as Xerox Corporation) was driven by the entrepreneurial spirit of Mosher and leadership skills of R. Wilson, one of the sons of the initial founders. Gilbert E. Mosher was a Rochester businessman who took the control of Haloid Company in 1912 by investing $50k. But Moser left the technical aspects and day-to-day operations part to the founders. …show more content…
In 1947 Haloid went into an agreement with Battelle Memorial Institute, a not-for-profit research organization to manufacture machines based on ‘xerography’. In 1949 Haloid came up with the Xerox Copier. The machine failed to create a buzz and many financial analysts term Haloid’s investment in xerography as a ‘big mistake’ but Haloid continued investing money in the R&D of a second-generation copier. In 1950 Haloid signed its first commercial contract for a xerography copier. Soon sales started improving and Haloid realized that the future lay in xerography inspite of its other photographic products selling successfully. To re-affirm this belief, Haloid changed its name to Haloid Xerox in 1958 and revamped 18 of its photo-paper warehouses into exclusive showrooms for its Xerox machines. 200 new sales and services people were hired. Meanwhile it introduced several other products and entered into an overseas venture with Rank Organization Plc, a British Company to form Rank Xerox. It helped to introduce Xerox products into the European market and capitalise on Rank Organisation’s excellent sales & distribution system.
In 1960, it introduced Xerox 914 Copier, the first automatic copier & ran extensive marketing campaigns.914 Copier turned out to be an instant hit and it was termed by the Fortune magazine as one of the most successful product in America. In 1961 it got listed on the NYSE as the Xerox Corporation. In 1968, sales from its 914 copier touched $1 billion. Meanwhile the company launched a joint venture called Fuji Xerox in collaboration with Fuji Photofilm Co. Ltd and it was followed by a series of acquisitions/ alliances in Europe, Australia &