Halo Horn Error Essay
The halo effect makes it difficult to evaluate brands in …show more content…
Errors to Avoid in Performance Evaluations I. Halo/Horn Effect
Halo/Horn error is the tendency to rate a person high on all performance factors or low on all of them because of a global impression one has.
Compatibility. This is the tendency to rate people whom we find pleasing of manner and personality higher than they deserve on all factors, not just interpersonal skills. Thos who agree with us, nod their heads when we talk, etc., get better ratings than their performance justifies. o The one-asset person. The glib talker, the person with the nice looks, the person with advanced degrees, or the graduate of our alma mater usually has the advantage of an upward bias when he or she is evaluated. o The high-potential effect. We often judge the person’s credentials rather than what the person has actually done for the organization. o The contrary person. The boss may find it difficult to be objective and ignore his or her private irritations with a person who disagrees too often on too many things.