Halal Supply Chain Case Study

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1. Introduction
Halal is a Quranic term which means allowed, permitted, lawful or legal. The contrary of this explanation is Haram (forbidden, unlawful or illegal). According to Sharia (Islamic Law), all issues concerning Halal or Haram and even all disputes should be in line with Quran and Sunnah. The halal concept has obtained increasing attention recently. This is due to the fact that the demand for halal food consumption is increasing continuously as a result of the rising number of Muslim population globally, which is approximately 1.8 billion. In 2010, it was highlighted that the halal food market constituted about 16 percent of the world food trade in which the trade value has been estimated as US$547 billion in the global halal market.
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Important questions halal certified food manufacturers have today are whether and how to start with halal SCM in protecting the integrity for the Muslim consumer and protecting their brand. Food manufacturers require a reference on how to design and manage halal food supply chains in order to provide credibility and trust to the Muslim consumer.
At the moment, there are limited numbers of academic publications discussing the area of Halal food supply chain and Halal integrity, although an increase in academic publications in the knowledge area of the Halal industry for the past few years. So, it is important to create the proper awareness and better understanding among the parties involved in the Halal food supply chain on the importance of protecting the Halal integrity of the food
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Halal food supply chain applies the same principles as conventional supply chain with special exception on the type of products that are been handled. Halal food supply chain involves the process of planning, implementing and controlling the efficient flow and storage of Halal certified product from source to the demand point (Che Man, Y., et al., 2007). It can be also referred to the process of managing the supply, movement, storage and handling food products through the organisation and the supply chain in compliance with the general principles of Sharia law (Tieman, M 2009a and Tieman, M

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