-internal expansion
-acquisition of complementary brands.
I would indicate value growth in the company, which means that it’s concentrated on increasing quality of products but also organic volume growth which is enhancing sales and international expansion.
The Hain Celestial Group sells its products to customers in more than 70 countries. International sales represented approximately 41%, 40% and 37% of its consolidated net sales in fiscal year 2015, 2014 and 2013, respectively.
Hain operates in five segments: the United States, the United Kingdom, Hain Pure Protein, Canada and Europe.
The following table shows net sales of each area. Examining the results is helpful to analyze performance and distribute resources.
Products
The Hain Celestial Group sells organic, natural products in the following categories: grocery; snacks; tea; personal care; poultry. All of those products are continuously improved for quality, taste, nutritional value and cost. …show more content…
It’s competitors are regional, national and international companies.
Main competitors:
Whole Foods Market (NASDAQ:WFM)
United Natural Foods (NASDAQ:UNFI)
Cal-Maine Foods (CALM)
The WhiteWave Foods Company (WWAV)
General Mills, Inc. (GIS)
Even despite the major competitors Hain is still one of the largest manufacturer in the natural foods segment, sells productcs internationally. Business is really strong and experience quick organic growth because organic food sector is growing faster than overall grocery industry and people’s awareness of health increases. Company also makes smart acquisitions. Because of that sales and earnings per share are growing really fast. But it still should protect itself from negative actions from it’s competitors. It can be done thorough the increase of marketing, advertising and promotional spending.
Industry Porter’s Five Forces Analysis
• Buyers (bargaining power of customers)
Medium
Customers require products of the best quality.
Customers are loyal (probable reason - big market share)
But they also look at the price, so it cannot be to high in comparison to other providers of the same products, because then customers could switch to cheaper