The mission statement would explain who the main consumers will be, goods and services that are produced by the company, and the geographic location of the business. According to Belcher, L. (2013), “Most companies have a mission statement that gives people an idea of their overall goals for the organization.”
In short, the mission statement is basically an outline of the business’s purpose, the industry, and their competitive advantage which could be as simple as a brief statement outlining the company’s objectives and viewpoints. The mission statement would also need to be communicated efficiently company-wide. It is also important that the mission statement is reviewed periodically to ensure that everything is still accurate, and that all employees have a clear understanding of the mission statement.…