HA545 Kaplan Essay

1487 Words Sep 15th, 2014 6 Pages
Advocacy and Public Policy Making
HA545- Health Policy
Kaplan University

The purpose of this essay is to discuss Medicare Part D, as well as the influence of the various interest groups and governmental entities during this process. This essay will discuss both the policy process and the policy environment (the key players involved and other circumstances that shaped this policy-making effort), how stakeholder groups influenced the final outcome of Medicare Part D legislation, the specific strategies and tools that were used most effectively, and if the fact that Medicare Part D passed corresponds with my understanding of policy and politics.
Medicare Part D, also called the Medicare
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The plan that I found related to the Medicare part D policy is the Outreach strategy. Several key challenges were identified when conducting Part D outreach. Dual eligible enrollees are going to receive several mailings from different federal agencies, so they may feel swamped with complex materials, many state agencies and organizations are also conducting outreach to their consumers at the same time, much of the federal and state outreach on Medicare is targeted to people age 65 and older, rather than to adults with disabilities, states must be prepared to deal with low-income subsidy applicants, who may apply at either local Medicaid offices or through the Social Security Administration (NCHSD, 2005). To address these many challenges, a multi-pronged approach to reaching Medicaid enrollees with information about Medicare Part D, combining a variety of methods.
The first method is direct mail could be a letter with detailed information about Part D, a brochure with information and suggestions for further action, or a simple postcard offering further assistance. Because CMS and SSA are sending out letters, there is some concern about adding to the volume of mail enrollees are going to receive during the coming months. Enrollees may not pay attention to mail, especially if it's hard to understand. Mailing address information in state Medicaid files is often inaccurate. Finally, literacy and language barriers must be considered. Direct mail campaigns will

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