• QSR of foreign origin: Retail outlets grew by 28% against 37% of Indian origin players. The sale revenue also increased by same percentage but the average sale per square feet per month has been a concern inspite of same outlet growth being close to 27%. Some of the major foreign QSRs are McDonald's, Dominos Pizza, Pizza Hut, Subway, Dunkin donuts, KFC, etc.
SWOT analysis of QSR Industry
Strengths:
• Quickest serving time among other food industry
• Cost saving/ systematic representation
• Wide range of food option/choices
• Options to deliver food to houses offices and other establishment
• Flexibility on Preparing Food Time
• Positions in Strategic Location in Populated Areas
Opportunities:
• Growing India’s Economy per Capital
• Continuous Products …show more content…
have a skew towards vegetarian food, the international players like McDonald's, Dominos Pizza, KFC, Subway, etc. offer a mix of both vegetarian and non-vegetarian offerings
QSR Analysis:
• QSR has remained a key segment of the Indian food service market and has grown over the years
• A number of QSR chains have flocked into India over the past few years with specific cuisines and product offerings fuelling the market growth
• From metros and mini-metros, QSR brands are now expanding into smaller cities with smaller formats
• The overall market for QSR is estimated to be around INR 92,000 crore and is estimated to grow at an annual rate of