HDFC Regalia Credit Card Case Study

Superior Essays
HDFC Regalia First Credit Card

HDFC Regalia Credit Card is a card offered by HDFC bank. The card comes with special privileges and benefits. The card also offers the feature of reward points on all card transactions. These points when accumulated can be used to purchase gifts and other items.

Why HDFC
There are plenty of banks in the market that offer credit card facilities. What makes HDFC unique is the fact that it is the second largest private bank in the country. It has a network of 4,555 branches spread all over India. This makes the bank very accessible. Plus, the bank has a very loyal customer base that has been built over the years through its consistent performance in the financial sector.

Following are some of the features
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The cardholder will be eligible for a priority pass that they can use to get access to these lounges. The friends of the cardholder can also avail this benefit but they will have to pay a sum of $27 per visit.
• Earn reward points on transactions done through the card. These accumulated reward points can be used to buy a whole range of products that have been listed on the HDFC catalogue.
• The card also provides insurance to its users. The kin of the cardholder will get Rs. 50 lakh in case there is an air accident. Also, a medical insurance of Rs. 10 lakh can be availed if the cardholder is in a foreign country. All they need to do is to relay the necessary document to the HDFC Insurance Company situated in Noida.
• The reward points can be used to buy airline tickets, both domestic and
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• A credit charge of 2.95% will be charged on a monthly basis.
• A renewal fee of Rs 1,000 will be charged annually.
• A 2% charge for all foreign currency transactions.
• In amount of Rs.100 will be charged if the card is lost/stolen/damaged.

Drawbacks of the HDFC Regalia First Credit Card
• High End Spenders: This card is useful for high end users who wish to do a lot of their transactions through a credit card. For people who are not habitual card users, this might not be the best deal.
• Charges: A credit is not free of cost in the sense that additional charges in the form of interest, renewal fee, etc. have to be paid. These costs only end up inflating a cardholder’s bills.
• Awareness: A lot of people may not even know about the card. If they know about the card, them they may not be aware of the benefits that come with the card. For this, the bank will have to initiate a massive advertisement campaign in order to create the adequate awareness for this card.
• Discouraging Credit: Most financial experts will advise that people should borrow as little as possible through credit. If they have taken credit, then they should try and pay it back as quickly as possible. Living on borrowed money is not a wise

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