H&M a Swedish based company and the second largest fashion retailer in the world. It is known for its trendy clothing at an affordable price. As a fashion-conscious consumer, myself, I would position the company between Macy’s and Forever21, catering to people who want the more sophisticated styling from Macy’s, but at Forever21 prices. Their quality is slightly better than their competitors, with a frequently worn shirt lasting about 3 years before it starts to develop holes.
Beyond the company’s style, price, and quality, it is a fickle company. Since the 1990s, along with companies like Nike and Walmart, H&M has been implicated in numerous scandals regarding the use of child labor and safety in their supplier factories in developing countries. …show more content…
Any consumer that participates in this program gets a coupon for their next purchase (Shen). The coupon was designed as an incentive for consumers to dispose ethically when they might not otherwise. Additionally, the coupon also encourages the consumer to shop at H&M again, thus keeping with the stated value of most CSR programs that a firm can be environmentally conscious while also continuing to gain profits. All initiatives are monitored by 3rd party organizations such as Global Recycling Standard that observes and approves the use of recycled polyesters (Shen). This hopes to increase the validity of these initiatives by attempting to remove bias from the inspection process. This seems good on face level, however, while H&M may seem to be transparent in its practices, the same cannot necessarily be said about the 3rd parties where the information about their funding sources and executive staff are hard to find. Additionally, very little is discussed about the transportation sourcing or energy usage which are also important aspects of environmental policy. Nonetheless, for a company of its size,
Beyond the company’s style, price, and quality, it is a fickle company. Since the 1990s, along with companies like Nike and Walmart, H&M has been implicated in numerous scandals regarding the use of child labor and safety in their supplier factories in developing countries. …show more content…
Any consumer that participates in this program gets a coupon for their next purchase (Shen). The coupon was designed as an incentive for consumers to dispose ethically when they might not otherwise. Additionally, the coupon also encourages the consumer to shop at H&M again, thus keeping with the stated value of most CSR programs that a firm can be environmentally conscious while also continuing to gain profits. All initiatives are monitored by 3rd party organizations such as Global Recycling Standard that observes and approves the use of recycled polyesters (Shen). This hopes to increase the validity of these initiatives by attempting to remove bias from the inspection process. This seems good on face level, however, while H&M may seem to be transparent in its practices, the same cannot necessarily be said about the 3rd parties where the information about their funding sources and executive staff are hard to find. Additionally, very little is discussed about the transportation sourcing or energy usage which are also important aspects of environmental policy. Nonetheless, for a company of its size,