3. Describe H&M 's brand personality. Use 4P examples to show how the various facets of H&M’s brand personality are brought to life.
H&M’s brand personality is unique, if H&M was a living breathing person they would be someone that many people would strive to be. H&M’s brand is diverse, chic, intelligent, and especially environmentally conscious.
The products that H&M offer can be split into three categories. One category of clothing is just basics for men, women, and children. The second category is affordable fashionable clothing. The third category is high end extremely fashion forward clothing. These three categories show that H&M 's products are extremely diverse. These categories all include men’s, women 's and children 's clothing. …show more content…
Although the prices vary H&M makes it easy for a consumer for with any income to dress fashionable. H&M does offer exclusive clothing with designers and those clothes tend to be more expensive. For example the newest collaboration H&M has released is H&M x Kenzo. These are some of the most expensive items a consumer can find on the H&M website. Despite the fact that these are the most expensive items that H&M has to offer they are extremely affordable compared to buying just Kenzo’s clothing. A sweatshirt from Kenzo costs around 290 us dollars, H&M offers a Kenzo sweatshirt for 60. This is just another example of H&M attempting to create equality within the retail world. It shows that H&M’s brand personality is compassionate and wants everyone to be able to afford some of the nicest clothing money can …show more content…
On Indeed.com current and past employees can rate companies, they also give insight on what it was like to work for the company and what the company gave them. H&M received four out of five stars, which is a pretty great score because no job is perfect. Many past employees commented on how H&M gave them great benefits and created a great work environment. A consumer being made of aware of all this information views H&M’s brand personality NOT
H&M’s brand personality is unique, if H&M was a living breathing person they would be someone that many people would strive to be. H&M’s brand is diverse, chic, intelligent, and especially environmentally conscious.
The products that H&M offer can be split into three categories. One category of clothing is just basics for men, women, and children. The second category is affordable fashionable clothing. The third category is high end extremely fashion forward clothing. These three categories show that H&M 's products are extremely diverse. These categories all include men’s, women 's and children 's clothing. …show more content…
Although the prices vary H&M makes it easy for a consumer for with any income to dress fashionable. H&M does offer exclusive clothing with designers and those clothes tend to be more expensive. For example the newest collaboration H&M has released is H&M x Kenzo. These are some of the most expensive items a consumer can find on the H&M website. Despite the fact that these are the most expensive items that H&M has to offer they are extremely affordable compared to buying just Kenzo’s clothing. A sweatshirt from Kenzo costs around 290 us dollars, H&M offers a Kenzo sweatshirt for 60. This is just another example of H&M attempting to create equality within the retail world. It shows that H&M’s brand personality is compassionate and wants everyone to be able to afford some of the nicest clothing money can …show more content…
On Indeed.com current and past employees can rate companies, they also give insight on what it was like to work for the company and what the company gave them. H&M received four out of five stars, which is a pretty great score because no job is perfect. Many past employees commented on how H&M gave them great benefits and created a great work environment. A consumer being made of aware of all this information views H&M’s brand personality NOT