H & M Case Analysis Essay

H&M has a powerful and innovative design and management team, but H&M does not own any of their factories, they outsource all their production is one of the smartest decision that H&M has made. Align with their realizable strategy offer fashion and quality at the best price, all the H&M has achieved successes of offering at the best price for the fashion and quality are at the expense of taking risk at abusing labour rights. H&M, the biggest fast fashion giant in apparel industry, is the biggest buyer of Cambodian garment factories’ production, as well as in Uzbekistan and Bangladesh.

It is reported that these major clothing makers are illegally force labour on heavy load work which is violent to Labour Rights. The Human Rights Watch reported …show more content…
For example, for those factories hiring children, firing pregnant women or failing to pay the overtime working wages can terminate the contract, concerning about the relationship with fast fashion giant which is a long-term profitable business, the labour-intensive suppliers’ factories would be threatened to follow the human rights policies. Either from the perspective of suppliers’ factories or H&M’s perspective, they both concern about revenues and profitability, they can adopt a win-win strategy. Those exporting and subcontractor factories receiving incentives for better ethical behavior will influence the others, and the rest will follow the example of the good one, in this way, As one of the most highly influential in the industry, H&M should take a look at other tycoons’ approach to corporate social responsibility, learn more about how to invest ethical …show more content…
H&M is one of the biggest buyer among the garment factories, they have the power to freeze and unfreeze the contracts, thus they can discipline the factories those engage in labour rights violations. From establish an an ethical-based relationship with garment factories, H&M will earn good reputation from the public as