Gurgle, Gulp, Gasp! Beverage advertisements are among the most popular and successful forms of advertisement. One such example is the water industry, where over $60 million are spent every year (Bottled Water). Arrowhead, Evian, and Propel are three primary examples of water companies whose usage of catchphrases, emotional appeal, and sounds, effectively lure customers into buying their brand-name products.
Arrowhead, named after the Arrowhead springs in the San Bernardino Mountains, takes the viewer through the life of a pure droplet of water. As the viewer goes through a first-person view of the life pathway of a droplet of water, Arrowhead uses the words “Born Better” to describe its water products and claims to be 100% mountain spring water.
Arrowhead, named after the Arrowhead springs in the San Bernardino Mountains, takes the viewer through the life of a pure droplet of water. As the viewer goes through a first-person view of the life pathway of a droplet of water, Arrowhead uses the words “Born Better” to describe its water products and claims to be 100% mountain spring water.