Vimeo Gulp Analysis

1498 Words 6 Pages
Animation on Vimeo Writing Assignment: “Gulp”
For the purpose of this critique, I will be analyzing the stop-motion animation, “Gulp,” using the art critical framework. “Gulp” was released in the summer of 2011 (uploaded to Nokia HD’s channel on July 25, 2011) to showcase the creative imaging capabilities of the Nokia N8 while also attempting to create the largest stop-motion set at the time. The short film was directed by Will Studd and Ed Patterson from Sumo Science at Aardman, and was used and distributed as a commercial for Nokia. To clarify, I will not attempt to analyze each frame; I will be analyzing the animation as a whole.
Describe:
Throughout the animation, there is a beige, sand-textured, underlying background. By watching the
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The melody seems joyful and has a “no-worries kind of feel” to it. Furthermore, although we can hear the noises associated with the fisherman (such as, moaning, grunting, humming, and puffing), the fisherman never utters a word. The sounds being used are simplistic, and because these sounds are common nature to Westerners (I am not sure about other cultures), we can relate to what the fisherman is experiencing even though he does not explicitly state what he is feeling or thinking.
Finally, it is important to understand what a stop-motion animation is. According to PC Magazine’s encyclopedia a stop-motion animation is “the original technique used to create an animated sequence. Each frame is created and photographed (or digitized) independently.” The independent frames are then put together in a sequence which creates the illusion of movement. In this particular stop-motion animation, the frame rate is relatively low which creates a retro-like choppy feeling similar to that of Norman McLaren’s pixilation films from the 1950s. To me, this further enhances the feeling of

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