II. II Little - c creativity
“We humans are often “everyday creative”, or we would not even be alive. To cope with changing environment, we improvise, we flexibly adapt, we try this and that. At times, we change the environment to suit us _ whether we are making a living, raising a child, feeding the family, writing a report, or finding our way out of the woods when lost. Far from being a minor or specialized part of our lives, our everyday creativity _ our originality of everyday life _ is, first of all, a survival capability. It is also a universal capability.” (Ruth …show more content…
Looking at the way media portray the term is often attributed to creative products recognized by the majority as special. Plicker et Al (2004, p. 90) defines little-c creativity as “the interaction among aptitude, process, and environment by which an individual or group produces a perceptible product that is both novel and useful as defined within a social context.” Everyday creativity is not specific to a certain group; on the contrary every individual is entitled a creative potential. In the words of Ruth Richards everyday creativity is a fundamental survival capability; throughout our lives we improvise, we try different options, solve different problems, etc. It is a skill that every individual use in her/his day to day basis. In his paper, on Everyday Creativity: Our Hidden Potential Richards related everyday creativity with the concept of “self-actualizing” that is also distinct from eminent creativity. Abraham Maslow (1954, p. 34) defined self-actualizing as “man’s desire for fulfillment, namely to the tendency for him to become actually in what he is potentially; to become everything that one is capable of becoming…” Maslow 1968 states that self-actualization creativity enables us to actualize our potentials and talents with the emphasize that it “sprang much more directly from the personality and … showed itself widely in the ordinary affairs of life… like a tendency to do anything creatively: e.g.,