Guide for Ema Essay

3068 Words Sep 17th, 2013 13 Pages
Guidance notes
The three texts below provide information about the business environment for the Facebook company in May 2012.
For this task, imagine you work for Facebook, and you have been tasked with carrying out a SWOT analysis on the company to determine whether this is the right time for the company to grow. Your job is to write a SWOT analysis and a report based on this analysis. You are writing this analysis and report for the senior management team. Your analysis should provide the team with a complete overview of the situation and should end with suggestions for what the company should do based on your analysis.
This task requires you to demonstrate your skill in selecting and organising information to produce a company
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Over the years it has faced intense scrutiny from privacy advocates and regulators worldwide over how it handles the data it collects from its 845 million users. As it prepares to go public, it has been seeking to offer more disclosure to users. In April 2012, it announced it was expanding its downloadable archive feature, called Download Your Information, to provide greater transparency on the types of data on individuals that the company stores.
More Advertising, More Dollars
Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off.
In early March 2012, the company announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. The announcement was made at the company’s first marketing conference, held at the American Museum of Natural History in Manhattan. For users, the announcement could mean many more ads on Facebook. For advertisers, the effort offers a chance to reach more users in more places.
Despite aggressively courting Madison Avenue for the last few years, Facebook has been an anomaly in the world of digital advertising. The ad units offered less creative options for advertisers who want to, say, take over the site’s home page or add moving text to an ad. Rather, the value in Facebook’s

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