Guerilla Marketing Essay

1018 Words 5 Pages
In the guerilla marketing tactics, there are variety of tactics that the company could used in order to advertise and inform their customers about their companies. Further, based on the researcher’s process of observation, the guerilla marketing that the king of Cars used is the sticky notes. This type of guerilla marketing is common in Palmerston North. The way the company do their sticky notes is sticking, their company names in the car’s plat number. This concept of guerilla marketing is basically, using the unconventional way to promote their names, and spread their brand in the society. In addition, the sticky notes is being recognized as a guerilla marketing is mainly because is because it’s less cost to advertise the company names in …show more content…
The strength of the tactic is strong because this tactic is considerable as a cheap promoting strategy. However, it successfully gets many people’s attention from the way the sticker that the company used. Meanwhile, the weakness is people often forget about the company’s name because the sticker is too small also, people find it difficult to read the sentence from the distance. In contrast, the opportunities that the tactic gives is open wide, but it depends on the daily basis of how attractive the sticker in the people’s mind. Last, the threat for the company is also bigger, in result of many big companies that has established before the company such as cheap2cars, or Mainly Cars, the king of cars needs to compete in the …show more content…
Further, the sticker is also need to represent the company’s color. Then, also, it needs to come differentiate its words in order to stands bold in the market, especially in the car’s plat numbers. Meanwhile, for the Wood Robson’s company chooses the board as their guerilla marketing that took place in Plaza. There are several benefits such as the possibility to gain more audience or even possible customers. Next, the message on the board is often has a strong message that can influence the people. However, the information are often too much resulting people to only see but not recognize the company or the service that the company

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