The Italian Fashion Industry

1696 Words 7 Pages
Gucci, Dolce & Gabbana, and Versace are some of the most famous Italian fashion houses that have resonate globally for its luxury goods throughout the last century. Their authenticity in products, differentiation in style, quality of luxury goods and expertise in the field has made them stand out in the fashion industry and led to serve as inspiration source to other designers internationally. The fashion industry evolves to continuously and requires to quickly come up with new trends and ideas that will captivate the style of the consumer. These companies are constantly hiring the best candidates on the industry in order to achieve such an immaculate reputation. However, the fast fashion industry is making high-end fashion labels struggle …show more content…
For their first collection debut at Milan’s Fashion Week in 1985, they required the help of friends as models since they didn’t had the resources to hire them. The “models” wore personal items to compliment the clothing, and as the stage curtain they brought a bed sheet rom their home. Although their first collection wasn’t a success, they didn’t gave up and today Dolce & Gabbana is a successful company and one of the most influential fashion houses in the industry. In order to improve the business over the years, Dolce & Gabbana added knitwear, lingerie, beachwear, menswear line, and even fragrance to their collection. In the film industry, both Dolce & Gabbana appeared in the 1995 film The Star Maker (L'Uomo delle Stelle) by director Giuseppe Tornatore, playing minor roles as extras. They appeared in more significant cameo roles in Rob Marshall's film-adaptation of Nine. As stylists, they also worked on the music video Girl Panic! by Duran Duran. (Wikipedia) Dolce & Gabbana may not have such a big problem with counterfeit goods as Gucci has, but it is still a present and persistent problem for every high-end …show more content…
This is how we ensure that our creations meet the top standard you expect from us, a unique quality that is unattainable by counterfeiters. Versace and Versus Versace Ready To Wear, Shoes & Bags, Small Leather Goods and Accessories have an additional authenticity certification called Certilogo - the world's leading brand authentication system - which guarantees you always and everywhere an authentic and original Versace product.
Please note that this certification is part of the product and can be attached to it or separately accompanying the product. In case of returns and reclamation it is obligatory to return the product with its specific certification label/card.
Therefore, please make sure that each Versace item you purchase carries the 12-digit Certilogo Code - or CLG Code - on the label, the hang-tag or on the authenticity card (watches). If the product doesn't have the code do not purchase it. If it does, please insert the code below to make sure it is an authentic Certilogo Code. You will need to register with the service and provide answer to a few basic questions. Authentication only takes a few

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