Introduction
To leverage IT at Guaranteed Shoe Company both operationally and competitively, it is virtual to zero in on the most effective ways to make this company stand out using the latest technology processes.
Guaranteed Shoe Company operates all over the world, with its headquarters here in the US. In addition to that the company has 20 branch offices. Shoe Guarantee company operates in malls and also online with a selection for both women and men shoes. In order to reach a larger market it also has internet access for ordering in stores. Subsequently we will look at four IT processes that will help this business soar to higher heights.
1. Enterprise Resource Planning (ERP) Systems
A company as big as Guarantee Shoe, needs an effective …show more content…
Customer Relationship Management System
The core of CRM is the ability to acquire, enhance and retain customers. As a highly scalable and customizable software companies are able to gain insights with backend analytical engine , view business opportunities with predictive analytics in addition to that also streamline operations and customize customers wants based on customers past history. (Vangie, Beal)
Profitability is a major goal for a company like Guarantee Shoe, the best components of CRM systems that I would recommend for this company to have a competitive advantage would be the following.
2.1Contact and Account Management
A centralized data system is one of the cores of CRM, with a contact and account management CRM; all the departments according to their functions will have access to the same information or at least the most vital information, thus allowing the department to make important decisions that will not only drive sales up, but also increase customer satisfaction. Data will be easily available to be imported from disparate systems; once data is typed in by one department it’s available for all departments to access. If a customer calls in and has questions about her order all the departments are clearly able to see all the vital information without requesting the customer to keep repeating their information every single time they are …show more content…
Customers can also be notified step by step of their order status, from the moment they place the order to the time it is delivered. Credit and Debit card information can be stored into the system and auto populated to allow efficiency and visibility. The system will also allow customers to view store and online inventory and even be able to place items on hold at a nearby store for up to 24
To leverage IT at Guaranteed Shoe Company both operationally and competitively, it is virtual to zero in on the most effective ways to make this company stand out using the latest technology processes.
Guaranteed Shoe Company operates all over the world, with its headquarters here in the US. In addition to that the company has 20 branch offices. Shoe Guarantee company operates in malls and also online with a selection for both women and men shoes. In order to reach a larger market it also has internet access for ordering in stores. Subsequently we will look at four IT processes that will help this business soar to higher heights.
1. Enterprise Resource Planning (ERP) Systems
A company as big as Guarantee Shoe, needs an effective …show more content…
Customer Relationship Management System
The core of CRM is the ability to acquire, enhance and retain customers. As a highly scalable and customizable software companies are able to gain insights with backend analytical engine , view business opportunities with predictive analytics in addition to that also streamline operations and customize customers wants based on customers past history. (Vangie, Beal)
Profitability is a major goal for a company like Guarantee Shoe, the best components of CRM systems that I would recommend for this company to have a competitive advantage would be the following.
2.1Contact and Account Management
A centralized data system is one of the cores of CRM, with a contact and account management CRM; all the departments according to their functions will have access to the same information or at least the most vital information, thus allowing the department to make important decisions that will not only drive sales up, but also increase customer satisfaction. Data will be easily available to be imported from disparate systems; once data is typed in by one department it’s available for all departments to access. If a customer calls in and has questions about her order all the departments are clearly able to see all the vital information without requesting the customer to keep repeating their information every single time they are …show more content…
Customers can also be notified step by step of their order status, from the moment they place the order to the time it is delivered. Credit and Debit card information can be stored into the system and auto populated to allow efficiency and visibility. The system will also allow customers to view store and online inventory and even be able to place items on hold at a nearby store for up to 24