Grower's Cup Swot Analysis

Improved Essays
1.0 Introduction
”Coffeebrewer Nordic A/S is the company behind the Grower’s Cup brand. They are a small and innovative Danish company located in Middelfart that have decided to “battle” with the big boys and all their machines. The company is founded in 2008 and their small office, artisan roastery, and packing facility is established in an old restored farm building, nestled in a hilly landscape, surrounded by forests and the sea.”
The product is innovative and very useful for most of people therefore we can separate it from other ‘coffee products’. The bag contains a complete filter with high quality ground coffee. Grower’s Cup products availability is quite broad on different countries.
Grower’s Cup exists on the Norway market. The main
…show more content…
It based on the strengths (S) and weaknesses (W) part of SWOT analysis.
Grower’s Cup sales high quality coffee from America and Africa in special bags to meets customers’ needs. The packaging contains a filter filled ground coffee thus customers will drink fresh energy in every time when they buy it. It is perfect for people who don’t have coffee brewer, or don’t have enough time to make it. Prices are normal, not more expensive than rivals’ products. People can prepare the fresh coffee everywhere where there is boiling water, so where they can do an instant one. This advantage highlights the company from competitors because its products perfectly suit for commuters’ need.
The packaging is not attractive for many people. The reasons for this could be the followings:
- Monochrome packaging
- Small differences between the various flavors of packaging
- Firstly, It is not clear what it is that. People think it is an ordinary bag of ground coffee.
It can influence the final buying intention in a negative way.
Every coffee consumer has its own habits, when and how to drink it. To change their innervation is very difficult but it is not
…show more content…
Norway represents 0.83 percent of the world economy's GDP.
GDP growth rate is constant, after 2013 it is between 2,2-2,3 percentage in every year.
GDP per capita in US dollar will grow continuously with constant 2005 prices based on the forecast on the next years from 65,211 to 69,529.
"The country continually recorded a general government surplus of more than 10% during 2004-13. According to data from Statistics Norway, the government surplus amounted to NOK334.5 billion ($56.9 billion) in 2013, which constituted 11.1% of GDP."
“The largest proportion of foreign direct investment (FDI) stock in Norway, at more than 60%, is from European investors.”
Import and export are not in balance, the ratio is not equal in goods trade case. Import value is higher than export, which results a negative balance for Norway. The cost was 39.8 billion euro in 2013.
In services trade case there was 11 billion euro surplus in the last year. Export was higher in this case, which decrease the previous cost from 39.8 billion euro to 28.8 billion euro. This was the final amount in 2013 in the aforementioned

Related Documents

  • Great Essays

     Introduction of VIA coffee essence in japan d) Threats  Operating margins will be affected by increased minimum wages  Continued threat from competitors  Increasing health consciousness of consumers 6.MARKETING OBJECTIVES/STRATEGY Inorder to increae brand awareness and build themselves as a reputed brand in the world Starbucks implemented a well-defined marketing program which has the following marketing mix: a) Product Starbucks has 30 varieties of coffee beans to eco-friendly cappuccino,coffee makers etc.. The products are developed in such a way to satisfy customers and keep a pace with the competition.…

    • 1975 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    “About two and a half billion cups of coffee are sold in a day and over eight hundred flavor characteristics of…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The coffee craze is the United States is growing rapidly and getting out of hand. Many people are paying for overpriced beverages made with suspicious ingredients. In Dave Barry’s newspaper column, “Decaf Poopacino”, he explains that “the specialty coffee craze has gone too far.” He supports his claim by using an anecdote from his own life along with informal comedic diction to relate to the reader and make is point more clear. His humorous tone allows him to entertain the reader and it allows him to make his irritating experience seem like a comedic and relatable story.…

    • 474 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Portola Coffee Essay

    • 1625 Words
    • 7 Pages

    Positioning: Portola Coffee Lab is about specialty coffee. The term ‘specialty coffee was first used by Erna Knutsen, of Knutsen Coffee Ltd. In 1978, Erna used the term ‘specialty coffee’ while giving a speech to the delegates of an international coffee conference in Montreuil, France. The main idea behind specialty coffee is that the coffee beans are well prepared, freshly roasted and properly brewed. Unlike the wine where only one company is responsible for planting, husbandry, harvesting, initial processing and packaging and finally delivering the beverage, coffee on the other hand is delivered to the final consumer after it has exchanged many hands right from the farmers to the millers to the roasters and brewers.…

    • 1625 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    The company’s goal is for all of their coffee to be grown under the highest standards of quality, using ethical sourcing practices. Their coffee buyers personally travel to coffee farms in Latin America, Africa and Asia…

    • 682 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Every morning Americans’ takeout to Starbucks or Dunkin Donuts and grab a cup of coffee on their way to work, but at the same time, people really have no idea where the coffee they drink everyday originates from or who, how, where it’s produced. As the matter of fact, a farmer produces the coffee we drink on daily basis. According to the article “ The Coffee Connection”, Elizabeth Neuffer says, Behind every cup of a coffee Americans drink, there is a farmer like Santiago de la Rosa laboring to produce it’’. The truth of the matter is coffee is dominated by multinational companies.…

    • 920 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There are a variety of ways in which different economies can be compared, including GDP comparisons, quality of life, structure of economy and government roles. Australia and Bangladesh have similar economic structures, both being mixed economies. The differences of these two nations are quite large, with great variations in Gross Domestic Products and Human Development Indices. Economic Growth Rate is a quantitative measure of an economy’s increase in Gross Domestic Product (GDP) over time. Bangladesh’s real GDP growth rate was 5.8% in 2013, much higher than Australia’s growth rate of 2.5% in 2013.…

    • 1098 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Coffee Informative Speech

    • 1239 Words
    • 5 Pages

    Introduction:5-7 minutes Attention Getting Device: Did you know that a little plant called Arabica originated from Ethiopia and grows red berries? Did you know that this plant also can live anywhere between 60 to 70 years? Relate to audience: When this berry is heated up and cooled down it turns into the bean we love and crave today as Coffee.…

    • 1239 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Apart of the high demand and cost for petroleum these days, coffee is appointed to be the second most traded product on global markets next to oil. Coffee is nature resources that is cultivated in more than 50 countries and provides living for more than 22 million farmers, altogether up to 100 million people are involved in the cultivating process, trading and retailing of the product globally. The aim of this report is to answer the questions given in the study case regarding to the demand and supply for Starbucks coffee. Starbuck Corporation is a company that purchase, sell and roast whole bean and rich-brewed coffees, espresso beverage, a selection of food items and coffee related a selection of quality teas, it is also the premier retailer, roaster and brand of speciality coffee in the world, Starbuck operates in 65 countries, according to the annual report of Starbuck, it has 10,713 stores in total located in North America, Latin America, Africa, Europe, Australia and Asia, it was found in…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Coffee Persuasive Essay

    • 1977 Words
    • 8 Pages

    How to survive college: Drink coffee, lots of it! College is a lot of work so having to stay up all night to do homework or cramming for tests is almost a requirement. Being able to stay up all night or going to class on 2 hours of sleep requires a lot of energy, energy that is found in the caffeine of coffee. Coffee has the immediate effect of boosting unnatural energy into the body making you feel less tired, allowing you to more productive. But is coffee really a good solution or just another factor making a problem bigger?…

    • 1977 Words
    • 8 Pages
    Improved Essays
  • Superior Essays

    By doing this allows the coffee farmers to earn a good living, allows for conservation and provides Starbucks with excellent quality coffee beans, which is…

    • 1019 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    Starbucks

    • 1587 Words
    • 6 Pages

    SWOT Analysis Strengths (1) Starbucks is one of the several highly profitable organizations. So basically it has a very sound financial records. (2) It is a global coffee brand with 22,000 retail stores in 67 countries. This makes it the largest coffee chain in the world. (3) Starbucks belongs to the fortune 500 list and it is famous for valuing their human assets.…

    • 1587 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Starbucks Mission Analysis

    • 1099 Words
    • 5 Pages

    Starbucks has one simple mission, which is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” It is this mission statement which has contributed to the development of the brand over the past four decades, as it is found in Starbucks more than just a coffee shop. It is not just an “escape” for anyone who needs a break from their day-to-day work but also becomes a place for friends to hang out and even a venue for businessman to meet. We want to provide people - regardless of their age, occupation, or location - a unique experience: a coffee shop as a place to relax, work and make friends.…

    • 1099 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    4.0 Porter’s Five Forces The Porter’s five forces of the observer determine the competitiveness of competitors, the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers and the threat of alternative products and services. 4.1 Rivalry Among The Competitors (high to moderate) The use of concentrated coffee does not depend on the cost of the item, but the difference between each item and respect includes variables such as the brand estimate of the item, the market situation of the organization, and the nature of the customer's interest. a) The highly competitive business model…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The company manufactures golf clubs, baseball bats, basketball goals, and other similar items. Mr. Watson is quick to point out the increase in sales over the last three years as indicated in the income statement, Exhibit 1. The annual growth rate is 20 percent. A balance sheet for a similar time period is shown in Exhibit 2, and selected industry ratios are presented in Exhibit 3. Note the industry growth rate in sales is only approximately 10 percent per year.…

    • 1715 Words
    • 7 Pages
    Improved Essays