Groupon Marketing Essay

3332 Words Apr 11th, 2011 14 Pages

Marketing Plan
Groupon Swipe Card

Table Of Contents 1.0 Executive Summary

2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces
2.1 Market summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues 3.0 Market Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8Marketing Research

4.0 controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contigency Planning

5.0 Conclusion

1.0 Executive Summary

Groupon is a deal-of-the-day website that is localized
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For example, there are many consumers who do not own smart phone or have access to a printer. In this scenario a Groupon subscriber would have access to their groupon without access to a smart phone or printer by simple swiping the card. The consumer will be more inclined to subscribe to Groupon because of this feature that the competitor does not offer. It will also save Groupon users time by not having to print the Groupon and will provide more security.
B. Weakness
A company’s weaknesses are also found within their own company and members. Weaknesses are found within a company based on what they do not necessarily perform well or offer to their market. If these are not quickly found and taken care of correctly, it can harm the company greatly, and haunt them in periods to come. Weakness of the swipe card is the cost. Creating these cards can be costly whether if it’s a swipe card or a chip.

C. Opportunity A company’s opportunities exist from outside the company itself. It is when a company notices these chances and takes full advantage of using these opportunities that it can better itself and grow as a business. Internet marketing is an extremely large opportunity existing for almost all businesses in today’s technology driven world. Large, nation-wide networking sites have thrived as of late, and are currently in the business of attracting companies to join and share the news of their business as

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