In the early 1950s, psychologist Solomon Asch (1907-1996) demonstrated the power of group influence and the susceptibility of the individual to blind conformity. Asch's experiments involved subjects within groups of confederates all of whom agreed unanimously on an obviously wrong answer, such as the comparative lengths of two lines depicted in a drawing. Those experiments revealed that many subjects will change their answer and support the group's consensus instead of maintaining their original position without being influenced by the group (Gerrig & Zimbardo, 2008).
"It is thought that various factors determine whether or not (or to what degree) different people are susceptible to group influence. Generally, the size of the group, its degree
"It is thought that various factors determine whether or not (or to what degree) different people are susceptible to group influence. Generally, the size of the group, its degree