As a media expert, I would like to analyze communication strategies used by GRNSW and ARO in response to recent media controversy. Here we are categorizing types of media into three categories which are traditional media, mass media, and online media.
First let’s have a look from the GRNSW’s side. For traditional media they are focusing on the main event itself, march with main agendas to apologize to public by GRNWS’s leader due to recent scandal live baiting issues as well as to announce the new board within the body of GRNSW. The march will be centralized in Sydney CBD and ended in Parliament House, with agendas of march to be followed by speeches from Key Opinion Leader participating in event. The total number of 1000 participants is targeted to attend the peak events of GRNSW campaign. In the mean time, ARO’s agenda is making petition to let the government know that public support the ban. Another event is creating greyhound adoption events in various locations such as school and universities by providing spaces to let people bring greyhounds out to be adopted. …show more content…
GRNSW emphasizes by the use of radio with Alan Jones and Ray Hadley as announcers, and newspaper called News Limited, online newsletter called Crikey, advertisements with key messages “ do you really want to stop them doing what they love “ to be placed in billboard, banners and signs, installations in escalator at shopping centre, public spaces and stickers on the backside of bus. In addition, also the use of 30sec tv ads in promoting campaign videos. ARO’s strategy is also using TV in regards to the success of Four Corners footage, images will be the main tools for ARO in spreading out key messages in tv and social media. The advertisement in tv will be the main focus by creating slogans called “ uncage the dogs “ and encourage audiences to participate by sharing photos with greyhounds to be aired in tv
First let’s have a look from the GRNSW’s side. For traditional media they are focusing on the main event itself, march with main agendas to apologize to public by GRNWS’s leader due to recent scandal live baiting issues as well as to announce the new board within the body of GRNSW. The march will be centralized in Sydney CBD and ended in Parliament House, with agendas of march to be followed by speeches from Key Opinion Leader participating in event. The total number of 1000 participants is targeted to attend the peak events of GRNSW campaign. In the mean time, ARO’s agenda is making petition to let the government know that public support the ban. Another event is creating greyhound adoption events in various locations such as school and universities by providing spaces to let people bring greyhounds out to be adopted. …show more content…
GRNSW emphasizes by the use of radio with Alan Jones and Ray Hadley as announcers, and newspaper called News Limited, online newsletter called Crikey, advertisements with key messages “ do you really want to stop them doing what they love “ to be placed in billboard, banners and signs, installations in escalator at shopping centre, public spaces and stickers on the backside of bus. In addition, also the use of 30sec tv ads in promoting campaign videos. ARO’s strategy is also using TV in regards to the success of Four Corners footage, images will be the main tools for ARO in spreading out key messages in tv and social media. The advertisement in tv will be the main focus by creating slogans called “ uncage the dogs “ and encourage audiences to participate by sharing photos with greyhounds to be aired in tv