Grg Rubber Case Study Analysis Essay

1702 Words Oct 19th, 2011 7 Pages
Table of Contents INTRODUCTION 2 SECTION 1: COMPANY ANALYSIS 3 SECTION 2: CUSTOMER ANALYSIS 5 SECTION 3: FINDINGS & RECOMMENDATIONS 6 CONCLUSION 7 REFRENCES 8
APPENDIX
APPENDIX 1: GRG MODES OF OPERATION APPENDIX 2: COMPONENTS OF GRG'S BUSINESS MODEL APPENDIX 3: CUSTOMER SEGMENTATION
APPENDIX 4: FINDINGS AND RECOMMENDATIONS

INTRODUCTION
A subsidiary company of Malaysia based, Petra Group, a copmany dedicated to offering solutions to social and environmental problems (Francesch-Huidobro & Woo, 2009), Green Rubber Global (GRG) was established around the invention of an environmentally friendly reactant and process to recycle rubber (refer to appendix 1). DeLink, the reactant, can be used to break down
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Additionally, it is observed that recycled rubber has not been widely adopted as a replacement for natural or synthetic rubbers. Taking these factors into account, promotion and augmentation of GRG’s brand image is essential for expanding acceptance and use of GRG products.
Because of the high level of customization required by many of GRG’s current customer groups, and the high value in use of GRG products for customers, buying processes are likely to be complex with a number of parties involved in the process. GRG should enhance database and research systems to take advantage of insights and feedback from customers gathered through close collaborative relationships.

SECTION 3: FINDINGS & RECOMMENDATIONS
In order to succeed in the market this time it is recommended that GRG adjust the current strategy to more closely follow the company mission and allow the business to take better advantage of their assets and resources to fulfill the objectives of the company.
To allow GRG products to be used as widely as possible, beyond the current capacity for GRG, further external distribution partners should be explored for DeLink and also Green Rubber. Additional motivation for this should be to allow GRG to meet requirements once demand increases as it is expected to.
As Government initiatives surrounding the environmentally sound recycling and disposal of rubber products become increasingly present, particularly in European countries, it

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