Greggs Essays

3125 Words Apr 26th, 2011 13 Pages
International Marketing Strategy
Laura Klinke
BAMBA 2010
Assignment

Table of Content

I. Executive Summary 3
II. List of Figures 4
III. List of Appendices 4 1. Introduction 5 2. About Greggs 5 3.1. The History 5 3.2. Greggs in Numbers 6 3.3. Greggs Foundation 6 3.4. SWOT-Analyse 7 3. PESTEL – Analyses 8 4.5. Australia 8 4.6. Canada 9 4.7. India 9 4.8. Ireland 10 4.9. PESTEL-Evaluation 11 4. Market Entrance Strategy Ireland 12 5. Marketing Mix 13 6. Conclusion 13 7. Bibliography 15 8. Appendix
…show more content…
(Greggs, 2010 [Online])
2.3. Greggs Foundation
In 1987 Ian Greggs established “The Greggs Foundation”. Ian thinks that successful business can influence people and help people who live in disadvantages regions. The foundation raise money from Greggs plc., employees through “Give As You Earn”, donations from major shareholders, Investment income and staff fundraising activities.
They are 3 grant programmes: * Major grants: support most disadvantages people in the North East * Regional grants: provides funding across the UK * Hardship-Fund: helps families and individuals which need a “emergency” funding

Furthermore Greggs provide food to local charities. (Greggs, 2010 [Online])

2.4 SWOT-Analyses

“A SWOT analysis summaries the key issues from the business environment and strategic capability of an organisation that are most likely to impact on strategy development.” (Johnson & Scholes, 2002, p. 134)
The following SWOT analysis identifies the strengths, weaknesses, opportunities and threats Greggs has currently.

Strenghts | Weaknesses | * Over 1,400 shops in UK located in the top locations * Family business * Entered stock exchange * Quality products out of own range * Wide product portfolio * Create new jobs in the future * Increasing sales * Greggs Foundation (reputation) * Customer relationship * Corporate social responsibility (staff) | * Competitors *

Related Documents