This chapter analyzes the collected data on a different aspect related to the satisfaction level and the awareness about the green tea among the population (ref. Appendix). The result and analysis pertaining to various objectives of the study have been presented in this chapter.
The above data in table 4.1.1 and fig. 4.1.1 shows that 54% of the respondents from the age group 20-30 years who mostly preferred Green tea while 24% is preferred by the age group 30-40 years and 13% by below 20 years while only 9% of the respondents of age group is above 40 years who preferred Green tea.
The above data in table 4.1.2 and fig. 4.1.2 shows the gender of respondents, which shows 52% of respondents are Male and 48% are Female.
The above table 4.1.3 and …show more content…
The most preferred brand is the Lipton green tea, twining green tea, organic green tea, taj green tea, organic green tea, Tetley and herbal green tea are the brand which is mostly preferred by the customers.
The above table 4.5 and fig 4.5 show the data related to the consumer awareness about green tea. This shows that from where a consumer knows about green tea. The 44% of the people aware of advertisement of the green tea brands, 29% of the respondents know from friends, 25% of the respondents know from their relatives and 2% of the respondents know from their marketing executives.
The above data in table 4.6 and fig 4.6 shows the quantity of green tea they purchase. 47% of the respondents purchase a 50g package of green tea, 23% of the respondent’s purchase 100g, 17% are purchase 250g package of green tea, 7% purchase 150g pack and rest purchase 500g and 1kg pack of green tea.
The above information in table 4.7 and fig 4.7 shows preferable place from where they purchase green tea. Most of the respondents go in retail to purchase green tea which is 22%, 21.5% are the respondents purchased from the supermarket, 15.5% of the respondents purchase from local suppliers and 6% purchase from …show more content…
4.8.4 shows the preference towards the health benefits of the respondents. The 37% of the respondents gives 1 rank to the health benefits which shows that they prefer green tea because there are certain benefits are related to green tea. Green tea has several benefits to fight against cancer, helps in losing weight, control blood pressure etc.
The above data in table 4.8.5 and fig. 4.8.5 is for the promotional activities which companies are adopted to promote their product to the market. Here this shows whether the respondents going for the promotional activities or not. 26% of the respondents give 5 rank to the promotional activities which show that the promotional activities are least important for their purchase of green tea, 19% of the respondents gives 4 to the promotional activities which show the neutral preference to the promotional activities.
The above table 4.8.6 and Fig 4.8.6 shows consumer preference towards the green tea brand. Where in the market there are several brands are available in the market like Lipton green tea, Tetley, Twining, and Gaya is the brand which is mostly preferred by the customers. Here the consumer preference is 18% to the brand rest of the respondents says it’s not much
The above data in table 4.1.1 and fig. 4.1.1 shows that 54% of the respondents from the age group 20-30 years who mostly preferred Green tea while 24% is preferred by the age group 30-40 years and 13% by below 20 years while only 9% of the respondents of age group is above 40 years who preferred Green tea.
The above data in table 4.1.2 and fig. 4.1.2 shows the gender of respondents, which shows 52% of respondents are Male and 48% are Female.
The above table 4.1.3 and …show more content…
The most preferred brand is the Lipton green tea, twining green tea, organic green tea, taj green tea, organic green tea, Tetley and herbal green tea are the brand which is mostly preferred by the customers.
The above table 4.5 and fig 4.5 show the data related to the consumer awareness about green tea. This shows that from where a consumer knows about green tea. The 44% of the people aware of advertisement of the green tea brands, 29% of the respondents know from friends, 25% of the respondents know from their relatives and 2% of the respondents know from their marketing executives.
The above data in table 4.6 and fig 4.6 shows the quantity of green tea they purchase. 47% of the respondents purchase a 50g package of green tea, 23% of the respondent’s purchase 100g, 17% are purchase 250g package of green tea, 7% purchase 150g pack and rest purchase 500g and 1kg pack of green tea.
The above information in table 4.7 and fig 4.7 shows preferable place from where they purchase green tea. Most of the respondents go in retail to purchase green tea which is 22%, 21.5% are the respondents purchased from the supermarket, 15.5% of the respondents purchase from local suppliers and 6% purchase from …show more content…
4.8.4 shows the preference towards the health benefits of the respondents. The 37% of the respondents gives 1 rank to the health benefits which shows that they prefer green tea because there are certain benefits are related to green tea. Green tea has several benefits to fight against cancer, helps in losing weight, control blood pressure etc.
The above data in table 4.8.5 and fig. 4.8.5 is for the promotional activities which companies are adopted to promote their product to the market. Here this shows whether the respondents going for the promotional activities or not. 26% of the respondents give 5 rank to the promotional activities which show that the promotional activities are least important for their purchase of green tea, 19% of the respondents gives 4 to the promotional activities which show the neutral preference to the promotional activities.
The above table 4.8.6 and Fig 4.8.6 shows consumer preference towards the green tea brand. Where in the market there are several brands are available in the market like Lipton green tea, Tetley, Twining, and Gaya is the brand which is mostly preferred by the customers. Here the consumer preference is 18% to the brand rest of the respondents says it’s not much