INTRODUCTIONS:
The herbal medicinal products are demand export products in Srilanka. Many Europe countries have increased their herbal product consumption. From ancient time our fore fathers have found medicinal, spiritual and physical relaxation from herbal and natural product. Many divisions of the populations have changed in to herbal product that output from increased the health knowledge harmful side effect and product withdrawal of chemical product build more market opportunities both locally and internationality. The herbal market rapidly increased major market in the world such as Germany,Uk,china,USA etc……………..
Ceylon agro Ayrwede Company was established in 1978 and it only supplied ayurwada products for only local market. Mr. Paranawithana …show more content…
But gradually consumption of black tea has decreased 3% per year between 2009 and 2013. Consumption of green tea grew by 4.4% per year. Considerable driver of change in consumption is increased demand for tea with absolute health benefits (e.g. green tea, herbal infusions).Most of green tea produces are added favorable taste cause to developing market. Some of the considerable factors driving the global market for green tea include growing consumer awareness for healthy and safe products and the growing number of people suffering from obesity, cancer digestive disorders and many more diseases. Green tea is believed to abate the effect of cancer cells, LDL cholesterol, cures body and headaches and helps in fat reduction. It is predicted that by 2015 the overweight population will exceed the mark of 1.5 billion, which in turn will propel the demand for green tea in the years to come. Other thing that 21st century people attitudes go towards “organic”, “Natural”, Herbel”and: Green”. So herbal is one of segment and that attitude will be increased …show more content…
Local herbal tea using, populations are more than 50 years old genarations. (Target segment is more than 50 years old generations. Because they concern more about their healthy), Country health expenditure rate, country purchasing power and inflation rates are considered as parameters.
Secondary data has taken from CIA world fact book and analyzing accordingly.
Countries Populations More than50years Health expenditure (GDP 2015) % Purchasing power
(GDP 2015)$ Inflation rates % Local market growth for herbal tea
U.S.A 88.98 million 17.1 17.97 trillion 0.2 Low
U,K 18.88 million 9.1 2.66 trillion 0.1 Low
JAPAN 50.02 million 10.3 4.65 trillion 0.7 High
SAUDI ARABIA 2.199 million 3.2 1.681 trillion 2.3 Low
QATAR 0.223 million 2.2 324 million 1.6 Low
AUSTRALIA 6.2 million 9.4 1.489 trillion 1.9 medium
NEWZEALAND 1.157 million 9.7 166 billion 0.7 Low
RUSSIA 39.46 million 6.5 3.471 trillion 15.4 medium
GERMANY 28.68 million 11.3 3.842 trillion 0.2 Low
INDIA 163.4 million 4 8.027trillion 5.6
The herbal medicinal products are demand export products in Srilanka. Many Europe countries have increased their herbal product consumption. From ancient time our fore fathers have found medicinal, spiritual and physical relaxation from herbal and natural product. Many divisions of the populations have changed in to herbal product that output from increased the health knowledge harmful side effect and product withdrawal of chemical product build more market opportunities both locally and internationality. The herbal market rapidly increased major market in the world such as Germany,Uk,china,USA etc……………..
Ceylon agro Ayrwede Company was established in 1978 and it only supplied ayurwada products for only local market. Mr. Paranawithana …show more content…
But gradually consumption of black tea has decreased 3% per year between 2009 and 2013. Consumption of green tea grew by 4.4% per year. Considerable driver of change in consumption is increased demand for tea with absolute health benefits (e.g. green tea, herbal infusions).Most of green tea produces are added favorable taste cause to developing market. Some of the considerable factors driving the global market for green tea include growing consumer awareness for healthy and safe products and the growing number of people suffering from obesity, cancer digestive disorders and many more diseases. Green tea is believed to abate the effect of cancer cells, LDL cholesterol, cures body and headaches and helps in fat reduction. It is predicted that by 2015 the overweight population will exceed the mark of 1.5 billion, which in turn will propel the demand for green tea in the years to come. Other thing that 21st century people attitudes go towards “organic”, “Natural”, Herbel”and: Green”. So herbal is one of segment and that attitude will be increased …show more content…
Local herbal tea using, populations are more than 50 years old genarations. (Target segment is more than 50 years old generations. Because they concern more about their healthy), Country health expenditure rate, country purchasing power and inflation rates are considered as parameters.
Secondary data has taken from CIA world fact book and analyzing accordingly.
Countries Populations More than50years Health expenditure (GDP 2015) % Purchasing power
(GDP 2015)$ Inflation rates % Local market growth for herbal tea
U.S.A 88.98 million 17.1 17.97 trillion 0.2 Low
U,K 18.88 million 9.1 2.66 trillion 0.1 Low
JAPAN 50.02 million 10.3 4.65 trillion 0.7 High
SAUDI ARABIA 2.199 million 3.2 1.681 trillion 2.3 Low
QATAR 0.223 million 2.2 324 million 1.6 Low
AUSTRALIA 6.2 million 9.4 1.489 trillion 1.9 medium
NEWZEALAND 1.157 million 9.7 166 billion 0.7 Low
RUSSIA 39.46 million 6.5 3.471 trillion 15.4 medium
GERMANY 28.68 million 11.3 3.842 trillion 0.2 Low
INDIA 163.4 million 4 8.027trillion 5.6