1. Give a brief review on marketing strategies and marketing plans from the case study.
a. Product strategy
Green power’s is currently working on two products, the Green Bike and Green Light. The company will try to develop it brand and diversify its product line.
b. Pricing strategy
Affordability of Green power equipment’s will be considered where simple cost-plus pricing strategy will be used. Parts, shipping, labour and distribution costs are $15 per unit.
c. Marketing communication strategy
Marketing for communication Green power products will be the use of Word of Mouth and radio. Moreover, further emphasize will be on development of awareness of our product and demonstrate its usage by the local communities. …show more content…
Local sales team will be trained for selling product in their local market. It helps in learning, advertising and understanding the needs and demands of our customers.
2. Discuss metrics available to measure marketing processes and effectiveness
Metrics must discuss: Financial outcomes, Brand perception, Brand familiarity, Brand penetration, Competition, Customer satisfaction, Customer awareness, Marketing effectiveness, Media effectiveness, Market performance and Market Share.
Result measurements are capable, vital instruments for showing responsibility and straightforwardness. They can gauge budgetary or non-money related criteria that mirror an organization 's, program 's, or activity 's efficacy. They 're inferred via precisely characterizing result markers, information gathering strategies, scientific procedures, and presentation vehicles that all things considered demonstrate a rich picture of authoritative execution. These result measurements may pass by numerous names and fit in incalculable classifications. Brand …show more content…
Due to relatively high price of green lights so people and government will likely not be interested in green power products.
Fuels costs about 6 dollar a gallon or about 1 dollar each nights the lamp is used, though it causes more respiratory problems. There is no marketing or promotional material which leads to lack of competition.
The long term cost effectiveness in the prime element for Green power products. It can be easily being recouped by the money saved from kerosene, moreover the green power does not produce harmful emissions and give customers a healthier life. Affirmatively, Green Bike and Green Light will be successful in upcoming few years.
4. Identify opportunities of improving metrics by critically analysing them. constant change is a sorted out way to deal with distinguishing open doors for development that can help an association meet its objectives for expanding benefits, diminishing expenses, and quickening advancement. The approach is additionally used to upgrade the nature of an item or benefit, and to enhance