Greek Mythology Of Greek Advertising

My first example of Greek mythology that is used in advertising, does not particularly pertain to any one advertisement. We all see the advertisements that come on the television or on Billboard’s during the season of Valentine’s Day. More often than not, there happens to be a little figure that is broadcasted on these advertisements named Cupid. In Greek mythology, Cupid is the god of love and spreads romance, this is why we see Cupid present around the Valentine holiday.

The next example I would like to discuss in advertising is “Midas,” an auto repair franchise. This refers to Greek mythology because “Midas” was a king known for turning everything he touched into gold, hence the auto repair company’s slogan being “Trust the Midas touch.”