I selected the Great American Smokeout press release because ACS is an organization that I support—in remembrance of a loved ones whom I’ve lost to the dreaded disease; to celebrate for those who’ve conquered the disease and to honor survivors like my mother.
I’ve been a volunteer for ACS for some years, so helping those who want to quit has always appealed to me. Quitting smoking is obviously a health issue, both physically and psychologically. Furthermore, it's hard to do. Offering support to those who want to quit, even if it’s for a day, has the power to change lives.
According to Sessions, in Journalism and Public Relations: A Tale of Two Discourses, she cites Galtung and Ruges' study, Journal of Peace Research, by stating that “… the media’s selection of news [depends on the size of] the event, the bigger the event the more newsworthy; [and] its relevance to the audience…” The Great American Smokeout is a national day of awareness, seen in the article published by Metro News in West Virginia. The human interest piece utilizes proximity, significance, and prominence, as the peg, featuring United Hospital Center of Bridgeport as the central station for the event. The press release used timeliness in the lead, declaring that “… every year since 1976, the third Thursday in November marks the American Cancer Society’s Great American Smokeout…” …show more content…
Utilizing the inverted pyramid, the public relations professional (PRP) transitioned to helpful information: offering statistics on quitting smoking and the success rate after six months, including medication and counseling to overcome the addiction—ending with smoking rate statistics from
I’ve been a volunteer for ACS for some years, so helping those who want to quit has always appealed to me. Quitting smoking is obviously a health issue, both physically and psychologically. Furthermore, it's hard to do. Offering support to those who want to quit, even if it’s for a day, has the power to change lives.
According to Sessions, in Journalism and Public Relations: A Tale of Two Discourses, she cites Galtung and Ruges' study, Journal of Peace Research, by stating that “… the media’s selection of news [depends on the size of] the event, the bigger the event the more newsworthy; [and] its relevance to the audience…” The Great American Smokeout is a national day of awareness, seen in the article published by Metro News in West Virginia. The human interest piece utilizes proximity, significance, and prominence, as the peg, featuring United Hospital Center of Bridgeport as the central station for the event. The press release used timeliness in the lead, declaring that “… every year since 1976, the third Thursday in November marks the American Cancer Society’s Great American Smokeout…” …show more content…
Utilizing the inverted pyramid, the public relations professional (PRP) transitioned to helpful information: offering statistics on quitting smoking and the success rate after six months, including medication and counseling to overcome the addiction—ending with smoking rate statistics from